Senior Analyst, Business Intelligence

Job description: CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events. We are looking for a highly skilled Senior Analyst to join our team. The ideal candidate brings 5+ years of hands-on experience in GA4 implementation, audit, and advanced measurement strategies. This role demands deep expertise in user tracking, cross-domain and server-side tracking, offline data integration and BigQuery-based data analysis. You will serve as the subject matter expert on Google Analytics 4, including its premium (360) offering, and will architect scalable event taxonomies that power reporting, attribution, and audience strategies across the business. Job responsibilities: Own end-to-end GA4 tracking setup and audits, including GTM management and ensuring data accuracy across web, app, and AMP platforms. Implement user tracking strategies, including cross-domain tracking, user journey stitching, and server-to-server tracking, along with enhanced and offline conversions. Design and maintain event schemas, taxonomies, and data governance standards in collaboration with Product and Engineering teams. Build and manage GA4 audiences, define segmentation strategies, and ensure effective remarketing and audience lifecycle management. Manage GA4 BigQuery exports, enable advanced analytics through SQL, and build reporting dashboards using Looker Studio. Collaborate with cross-functional teams to integrate analytics into workflows and translate insights into actionable business recommendations. Qualifications and prerequisites: Bachelor's degree in Statistics, Computer Science, Marketing, or related field 5 or more years of professional experience in web analytics or digital measurement roles Demonstrable hands-on experience with GA4 setup and implementation auditing Prior experience with GA4 360 (premium) features : higher hit limits, SLA guarantees, advanced integrations Proven experience implementing server-to-server tracking via Measurement Protocol v2 Experience managing offline data imports into GA4 Experience working cross-functionally with Product, Engineering, and Marketing teams Understanding of GDPR privacy regulations and GA4 Consent Mode v2 implementation Knowledge of SQL proficiency with BigQuery is beneficial. Google Analytics Certification is a plus Application process: Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, the process includes 2 rounds of technical interview, followed by the HR round. Equal Opportunity Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic. Accelerating from Anywhere As a remote-first organization, these are essential attributes we look for in all our candidates. Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the same page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status. About Us: Established in 2002, Cactus Communications ( cactusglobal.com ) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.