Senior Advisor – Email and SMS Marketing Enablement
Job Description:
• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
• Lead segmentation, automation, and personalization strategies aligned with business objectives.
• Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
• Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
• Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
• Lead the adoption of new features and technologies across the email/SMS marketing stack.
Requirements:
• Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
• Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
• Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
• Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
• Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
• Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
• Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits:
• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more
Apply tot his job
Apply To this Job
• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
• Lead segmentation, automation, and personalization strategies aligned with business objectives.
• Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
• Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
• Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
• Lead the adoption of new features and technologies across the email/SMS marketing stack.
Requirements:
• Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
• Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
• Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
• Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
• Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
• Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
• Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits:
• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more
Apply tot his job
Apply To this Job