Senior Account Executive, Digital
Job Description:
• Lead day-to-day management and implementation of client digital direct marketing fundraising programs
• Create and review strategies and annual plans with clients
• Develop online fundraising/advocacy/promotion plans with specific benchmarks and deliverables, including email newsletters and solicitations, fundraising appeals, social media, advocacy and advertising campaigns, website promotion and more
• Develop and nurture relationships with client, including frequent communication of progress via phone, email, written progress reports and on-site meetings
• Coordinate creative services, including writing/editing online fundraising copy, promotional copy and email newsletters and solicitations, and supervising production of design work
• Develop up-sell/cross-sell strategies
• Understand and present internal and industry benchmarking reports to clients
• Work with staff to manage various aspects of client work
• Demonstrate working knowledge of each area of agency’s resources
• Develop agency’s public presence by attending events, publishing white papers, speaking at workshops and getting to know leadership vendors and industry organizations
• Keep up to date on online fundraising and advocacy technology, nonprofit development, and commercial technology and techniques that can be applied to nonprofit development
• Participate in new business proposals and presentations
• Use and manage team within workflow tool to manage projects and communicate with the team
Requirements:
• A minimum of 7 years’ experience in one of the following areas of work: Advocacy, fundraising, digital project management, online marketing, direct response
• Demonstrated experience in managing a multi-faceted fundraising, advocacy, social media, or direct response program
• Experience with nonprofit fundraising and/or advocacy
• Technology-oriented, with the ability and desire to understand how online fundraising, marketing, and advocacy technology works
• Experience with Luminate, Every Action, Classy, Salsa, Salesforce Marketing Cloud, Engaging Networks or similar
• Basic HTML and other web tools experience
• Knowledge of Microsoft products (Word, Excel, PowerPoint)
Benefits:
• Health (multiple carrier options)
• Dental
• Life Insurance
• Short and Long-Term Disability
• Employee Assistance Program (EAP)
• employer-matching FSA dollars
• 35% employer share of cost for dependent health insurance
• Vision, Medical & Dependent Care FSA
• Commuter benefits
• Pet Care Plan
• 401(k) with automatic employer-sponsored contributions equal to 3%
• Equalized profit sharing
• Paid Time Off, including: 13 company holidays
• Early release every Friday and on days preceding company holidays
• Vacation time – starting at 15 days per year (increases over tenure)
• Sick Leave – 1 day per month
• Personal time – 3 days per year
• Paid Parental Leave – 8 weeks
• Volunteer Leave – 3 days per year
• Philanthropic Fund with corporate match for employee charitable contributions
• Access to industry conferences & professional development opportunities
• Remote-first work environment with access to offices for local staff (Berkeley | DC)
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• Lead day-to-day management and implementation of client digital direct marketing fundraising programs
• Create and review strategies and annual plans with clients
• Develop online fundraising/advocacy/promotion plans with specific benchmarks and deliverables, including email newsletters and solicitations, fundraising appeals, social media, advocacy and advertising campaigns, website promotion and more
• Develop and nurture relationships with client, including frequent communication of progress via phone, email, written progress reports and on-site meetings
• Coordinate creative services, including writing/editing online fundraising copy, promotional copy and email newsletters and solicitations, and supervising production of design work
• Develop up-sell/cross-sell strategies
• Understand and present internal and industry benchmarking reports to clients
• Work with staff to manage various aspects of client work
• Demonstrate working knowledge of each area of agency’s resources
• Develop agency’s public presence by attending events, publishing white papers, speaking at workshops and getting to know leadership vendors and industry organizations
• Keep up to date on online fundraising and advocacy technology, nonprofit development, and commercial technology and techniques that can be applied to nonprofit development
• Participate in new business proposals and presentations
• Use and manage team within workflow tool to manage projects and communicate with the team
Requirements:
• A minimum of 7 years’ experience in one of the following areas of work: Advocacy, fundraising, digital project management, online marketing, direct response
• Demonstrated experience in managing a multi-faceted fundraising, advocacy, social media, or direct response program
• Experience with nonprofit fundraising and/or advocacy
• Technology-oriented, with the ability and desire to understand how online fundraising, marketing, and advocacy technology works
• Experience with Luminate, Every Action, Classy, Salsa, Salesforce Marketing Cloud, Engaging Networks or similar
• Basic HTML and other web tools experience
• Knowledge of Microsoft products (Word, Excel, PowerPoint)
Benefits:
• Health (multiple carrier options)
• Dental
• Life Insurance
• Short and Long-Term Disability
• Employee Assistance Program (EAP)
• employer-matching FSA dollars
• 35% employer share of cost for dependent health insurance
• Vision, Medical & Dependent Care FSA
• Commuter benefits
• Pet Care Plan
• 401(k) with automatic employer-sponsored contributions equal to 3%
• Equalized profit sharing
• Paid Time Off, including: 13 company holidays
• Early release every Friday and on days preceding company holidays
• Vacation time – starting at 15 days per year (increases over tenure)
• Sick Leave – 1 day per month
• Personal time – 3 days per year
• Paid Parental Leave – 8 weeks
• Volunteer Leave – 3 days per year
• Philanthropic Fund with corporate match for employee charitable contributions
• Access to industry conferences & professional development opportunities
• Remote-first work environment with access to offices for local staff (Berkeley | DC)
Apply tot his job
Apply To this Job