SEM Specialist
About the position At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company. We are seeking an experienced, hands-on SEM Specialist with 3–5 years of experience to own and scale paid search performance across a large, multi-client portfolio. You will manage multiple client accounts in an agency-style environment, with a strong focus on generating high-quality leads. This role is for you if you thrive on execution, enjoy solving performance problems, and take pride in running effective SEM programs at scale. We hire humans, not job descriptions. You should apply even if this role and salary range don't align with your experience. We’re happy to create unique roles and compensation for the right talent. Responsibilities • Strategy & Performance: Create and present effective SEM strategies that drive results for clients • Campaign Execution: Own daily account management, optimization, and troubleshooting, including setting up campaigns, GTM, conversion tagging, and negative keywords. • Lead Quality Control: Implement and maintain conversion tracking (calls, forms, offline conversions). Rigorously control lead quality through match types, negatives, audience layering, landing page alignment, and bid strategy selection. • Creative: Write compelling, conversion-focused ad copy, headlines, and descriptions aligned with client goals and landing pages. • Reporting & Measurement: Build and maintain clear performance reporting using Looker Studio. Monitor core KPIs and proactively define action plans for optimization based on data. • Client & Internal Communication: Act as the primary client-facing expert, translating complex performance data into clear, non-technical explanations. Manage expectations and collaborate with internal teams to ensure smooth campaign operations. • Process & Automation: Utilize automation and AI tools to speed up workflows, optimize processes, and ensure efficient onboarding. Use project management tools (ClickUp, Google) to manage tasks, priorities, and deadlines across accounts. Requirements • 3–5 years in a client-facing SEM / Google Ads role. • Deep expertise in Google Ads lead generation (phone calls & form fills). • Experience building Looker Studio reports for clients • Proven experience managing multiple client accounts simultaneously in an agency or portfolio environment. • Strong understanding of: Account structure, intent mapping, and performance diagnostics. Conversion tracking and lead quality control mechanisms (match types, negatives, audiences). Budget pacing and optimization. • Proficiency managing Meta Ads • Comfortable operating with structured workflows, SOPs, and dashboards. • Proactive mindset - identifying and addressing issues before they impact clients. • Strong prioritization skills and comfort with managing multiple projects. • AI and automation savvy; experience using ClickUp or similar project management tools is preferred. Benefits • We're a remote-first company that encourages our employees to work from where they're most productive. • We work in tight-knit teams to cultivate an ownership mentality. • We cherish curiosity and an obsession for details because we know these details are invaluable over the long run. • We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency. • Work anywhere in the world for up to 3 months! • We value families, by offering a parental leave program • We offer a work-from-home stipend • Your birthday (and our company's birthday) is a day off!