SEM (Search Engine Marketing) Specialist
About the Role
We’re seeking an SEM Specialist to manage and optimize our paid search campaigns with a
strong focus on driving qualified traffic and maximizing ROI.
About Friend Finder Networks
Friend Finder Networks (FFN) is a pioneer in online dating and social networking, founded in
1994. Our flagship platforms include AdultFriendFinder.com, Passion.com, Alt.com,
and Cams.com—serving millions of members worldwide who seek authentic adult connections.
Our mission is straightforward: we ignite the passion, joy, and excitement of being an adult.
Unlike typical tech companies driven by Wall Street, we prioritize member experience over
profit maximization. We operate at the intersection of social networking, dating platforms, live
video entertainment, and adult content—industries that require unique expertise, regulatory
knowledge, and cultural understanding.
Key Requirements
• Extensive experience with Google Keyword Planner and Google Ads Manager
platform – you should be highly proficient in keyword research, campaign structure, bid
strategies, Quality Score optimization, conversion tracking, and performance analysis
• Experience with other search platforms a plus
• 2+ years of hands-on SEM management experience
• Proven track record of managing search budgets and delivering strong ROAS
• Deep understanding of search intent, match types, and audience targeting
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking
• Strong analytical skills with experience in A/B testing ad copy and landing pages
• Knowledge of SEO principles and how they complement paid search
• College Degree preferred or equivalent job experience
Responsibilities
• Plan, launch, and optimize paid search campaigns across platforms
• Conduct keyword research and competitive analysis
• Write compelling ad copy and test variations for maximum CTR
• Manage monthly search budgets and bid strategies
• Monitor campaign performance and make data-driven optimizations
• Implement and troubleshoot conversion tracking
• Provide regular performance reports with actionable insights
• Stay current on search engine updates and industry best practices
Working Conditions
• Full-time position and remote work position. Must have home office in place
• Must be 18 years of age or older and comfortable with Adult Content
What We Offer
FriendFinder Network offers a very impressive benefit package such as:
• 100% company paid health insurance premiums for FT employee and eligible family
members. This includes Medical, Dental, and Vision
• Flexible Spending Account for Healthcare and Dependent Care
• Life Insurance, AD&D, Short and Long Term Disability Plans
• Paid Time Off (20 days PTO) and Holiday Pay (12 company paid holidays)
• 401(k) with a company match of 6% on eligible earnings with no vesting period
WE EMBRACE DIVERSITY IN ALL FORMS
At FriendFinder, we are dedicated to fostering a diverse and inclusive workplace where everyone
feels valued and empowered to contribute their unique perspectives. We actively seek out talent
from diverse backgrounds to drive innovation and create a dynamic work environment. Our
commitment to inclusion ensures that all employees have equal opportunities for growth and
advancement, regardless of their identity. We believe that embracing diversity is key to our
success and are committed to creating a workplace where everyone feels respected and
supported.
Salary Range: $75,000 – $100,000 per year (depending on experience)
Apply Now
Apply Now
We’re seeking an SEM Specialist to manage and optimize our paid search campaigns with a
strong focus on driving qualified traffic and maximizing ROI.
About Friend Finder Networks
Friend Finder Networks (FFN) is a pioneer in online dating and social networking, founded in
1994. Our flagship platforms include AdultFriendFinder.com, Passion.com, Alt.com,
and Cams.com—serving millions of members worldwide who seek authentic adult connections.
Our mission is straightforward: we ignite the passion, joy, and excitement of being an adult.
Unlike typical tech companies driven by Wall Street, we prioritize member experience over
profit maximization. We operate at the intersection of social networking, dating platforms, live
video entertainment, and adult content—industries that require unique expertise, regulatory
knowledge, and cultural understanding.
Key Requirements
• Extensive experience with Google Keyword Planner and Google Ads Manager
platform – you should be highly proficient in keyword research, campaign structure, bid
strategies, Quality Score optimization, conversion tracking, and performance analysis
• Experience with other search platforms a plus
• 2+ years of hands-on SEM management experience
• Proven track record of managing search budgets and delivering strong ROAS
• Deep understanding of search intent, match types, and audience targeting
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking
• Strong analytical skills with experience in A/B testing ad copy and landing pages
• Knowledge of SEO principles and how they complement paid search
• College Degree preferred or equivalent job experience
Responsibilities
• Plan, launch, and optimize paid search campaigns across platforms
• Conduct keyword research and competitive analysis
• Write compelling ad copy and test variations for maximum CTR
• Manage monthly search budgets and bid strategies
• Monitor campaign performance and make data-driven optimizations
• Implement and troubleshoot conversion tracking
• Provide regular performance reports with actionable insights
• Stay current on search engine updates and industry best practices
Working Conditions
• Full-time position and remote work position. Must have home office in place
• Must be 18 years of age or older and comfortable with Adult Content
What We Offer
FriendFinder Network offers a very impressive benefit package such as:
• 100% company paid health insurance premiums for FT employee and eligible family
members. This includes Medical, Dental, and Vision
• Flexible Spending Account for Healthcare and Dependent Care
• Life Insurance, AD&D, Short and Long Term Disability Plans
• Paid Time Off (20 days PTO) and Holiday Pay (12 company paid holidays)
• 401(k) with a company match of 6% on eligible earnings with no vesting period
WE EMBRACE DIVERSITY IN ALL FORMS
At FriendFinder, we are dedicated to fostering a diverse and inclusive workplace where everyone
feels valued and empowered to contribute their unique perspectives. We actively seek out talent
from diverse backgrounds to drive innovation and create a dynamic work environment. Our
commitment to inclusion ensures that all employees have equal opportunities for growth and
advancement, regardless of their identity. We believe that embracing diversity is key to our
success and are committed to creating a workplace where everyone feels respected and
supported.
Salary Range: $75,000 – $100,000 per year (depending on experience)
Apply Now
Apply Now