SEM Analyst, Paid Search Activation

Citi is a leading financial services company focused on delivering a wide array of credit card services. They are seeking a detail-oriented SEM Analyst to join their Paid Search Activation team, responsible for supporting the operational delivery of campaigns across their paid search program and gaining hands-on SEM experience. Responsibilities Assist with keyword builds, ad copy trafficking, and campaign tagging within Google Ads, Microsoft Ads, and SA360 Perform quality checks on campaign builds to ensure accuracy and compliance with regulatory standards Track daily pacing and spend across accounts; flag discrepancies for resolution Generate and maintain campaign setup trackers, budget pacing reports, and QA documentation Support Managers and Senior Associate with delivery tasks, cross-team handoffs, and campaign launch readiness Participate in ongoing training to deepen technical platform skills and compliance knowledge Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency Skills 0-2 years of experience in digital marketing or advertising Strong Excel/Google Sheets skills Familiarity with digital ad platforms a plus Excellent organizational skills and attention to detail Eagerness to learn in a fast-paced, high-growth environment Bachelor's/University degree or equivalent experience Agency roles preferred Prior experience working in highly-regulated industries preferred Hands-on keyboard agency experience a plus Benefits Medical, dental & vision coverage 401(k) Life, accident, and disability insurance Wellness programs Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays Company Overview Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. It was founded in 1812, and is headquartered in San Antonio, Texas, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship Citi has a track record of offering H1B sponsorships, with 957 in 2025, 849 in 2024, 1375 in 2023, 1117 in 2022, 876 in 2021, 901 in 2020. Please note that this does not guarantee sponsorship for this specific role.