SEM Analyst

This is a remote position. Location: Remote (Full-Time, Work-from-home position) Position Summary One Firefly is seeking a detail-oriented and data-driven Paid Search Marketing Analyst to join our growing Digital Advertising team. Do you enjoy building, optimizing, and analyzing digital ad campaigns? Are you energized by diving into performance data to uncover insights and improve results? Do you thrive in a structured environment while continuously learning and adapting to new trends? As our newest Paid Search Marketing Analyst, you’ll manage and optimize a portfolio of client advertising campaigns, with a strong focus on Google Ads (primarily search, with opportunities to expand into display). Reporting to the Paid Search Marketing Lead, you’ll be responsible for executing campaign strategy, analyzing performance, and collaborating with internal teams to drive measurable results. You’ll work closely with account managers and fellow analysts to ensure campaigns are aligned with client goals and deliver strong ROI. This role is ideal for someone who enjoys balancing analytical thinking with execution, is highly organized, and thrives in a fast-paced, remote team environment. Note: This is a full-time, remote-based (work from home) position; candidates should have access to reliable high-speed internet and be comfortable working in a highly collaborative, virtual environment. *One Firefly is a US based company. Candidates must be comfortable speaking and writing in fluent English* What You’ll Do Execute and optimize paid search campaigns following established SOPs, with potential expansion into display advertising Conduct keyword research and analysis during onboarding and campaign launch phases Continuously optimize campaigns (bids, budgets, negative keywords, targeting) to improve KPIs such as CTR, CPC, and conversion rate Analyze campaign performance and provide actionable recommendations to improve ROI Collaborate with Account Managers to support monthly client reporting and strategy discussions (and occasionally join client calls) Write and test ad copy using best practices and A/B testing methodologies Advise on landing page strategy to improve conversion performance Use tools like Google Ads, Google Ads Editor, and Google Analytics to monitor and improve campaign outcomes Maintain strong organization through project management tools and accurate time tracking Stay current on paid search trends, platform updates, and emerging technologies What You’ll Bring 3+ years of experience managing digital advertising campaigns, with a focus on paid search Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting Experience managing multiple client accounts simultaneously (agency experience preferred) Google Ads Certification (Search required; Display preferred) Experience managing significant ad budgets (e.g., $200K+ annually) Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus Strong analytical skills with the ability to interpret data and make informed decisions Excellent time management and organizational skills in a remote environment Strong written and verbal communication skills, with attention to detail Comfortable participating in frequent video calls and collaborating with distributed teams A proactive, positive attitude and a commitment to continuous learning What We Offer As a full-time employee, you would receive the following benefits: A remote-first culture that allows for flexible hours (Remote since 2015!) Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost 10 Paid Holidays Paid Time Off that increases with tenure, plus 1 additional day for Volunteer work Bonus opportunities tied to clear performance metrics Personal Development Allowance (To be used for Professional and Personal Development) Company provided computer, monitor, keyboard and mouse along with additional office supply funds your first year Paid Parental Leave Aguinaldo bonus Team events to build relationships in person Who We Are One Firefly is an award-winning marketing agency serving the residential and commercial custom integration industry. Since 2007, we’ve helped technology professionals elevate their brands, attract qualified leads, and grow their businesses through a full suite of marketing services. With a fully remote team distributed around the globe, we’re a people-first company that values curiosity, creativity, and collaboration. Whether you're optimizing campaigns, analyzing performance, or helping clients grow — we believe great work starts with great people.