Seeking Experienced Brand Strategist

We’re seeking an experienced Brand Strategy Consultant to conduct a comprehensive audit of our brand presence and deliver clear, actionable recommendations for improvement. This is a strategy-first engagement. Our internal team will handle implementation based on your guidance. ••••••••About the Project••••••••• We are a startup preparing for a product launch (Mid Feb.) and want an expert, outside perspective to assess how our brand is showing up across channels—and how it should evolve to drive awareness, trust, and growth. We want to ensure that value props are clear and covert site visitors to users, and users to customers. This engagement will happen in two phases: Pre / Immediate Post-Launch Brand Audit & Strategy Post-Launch Performance Review & Optimization Recommendations Scope of Work •••••••We'll need you to•••••••••• Conduct a brand presence audit, including (but not limited to): Website & landing pages Social media presence Messaging, positioning, and tone Visual identity consistency Competitive and market positioning Identify gaps, inconsistencies, and missed opportunities Deliver strategic recommendations to improve: Brand clarity and differentiation Messaging and narrative Visual and experiential consistency Awareness and credibility with our target audience Provide a clear, prioritized roadmap of recommendations After launch, review performance metrics and provide: Insights on what’s working vs. what’s not Recommendations for optimization and next steps ••••••••What We’re Looking For•••••••••••••••• Proven experience leading successful brand or marketing campaigns Strong background in brand audits, positioning, and strategy Experience working with startups or early-stage companies (strong plus) Ability to think both strategically and practically Clear communicator who can translate insights into actionable guidance Comfortable working as an external advisor, not an execution resource •••••••••••••Deliverables••••••••••••••••• Brand audit summary Strategic recommendations document Prioritized improvement roadmap Post-launch performance review with insights and recommendations ••Nice to Have•• Experience with SaaS, tech, or B2B brands Case studies or examples of past brand strategy work