Sales Development Representative
Sales Development Representative (SDR)
Position Overview
The Sales Development Representative is responsible for generating qualified sales opportunities through outbound prospecting and inbound lead follow-up. This is a critical role on the revenue team, serving as the first point of contact for potential customers and setting the foundation for successful sales relationships.
Key Responsibilities
Outbound Prospecting
Research and identify target accounts and key decision-makers within ideal customer profiles
Execute multi-channel outreach campaigns (email, phone, LinkedIn) to engage prospects
Craft personalized messaging that resonates with prospect pain points and business needs
Manage a high volume of daily outreach activities to hit activity and meeting targets
Lead Qualification & Meeting Setting
Qualify inbound and outbound leads and route to appropriate sales team members
Conduct discovery conversations to understand prospect needs and challenges
Assess fit based on established qualification criteria (budget, authority, need, timeline)
Schedule qualified meetings for Account Executives with decision-makers
Maintain accurate and up-to-date information in CRM system
Pipeline Development
Meet or exceed monthly quotas for qualified meetings and opportunities created
Follow up persistently with prospects while maintaining professionalism
Nurture relationships with prospects not ready to buy immediately
Track all activities and outcomes in CRM for reporting and analysis
Continuous Learning
Develop deep understanding of company products, value propositions, and competitive landscape
Stay current on industry trends and prospect business challenges
Participate in training sessions and team meetings
Seek feedback and continuously refine approach and messaging
Qualifications
Required
3+ years of experience in sales development, inside sales, or outbound sales
Excellent written and verbal communication skills
Strong work ethic with self-motivation and resilience
Comfortable with high-volume outreach and rejection
Coachable attitude with desire to learn and grow
Basic proficiency with CRM systems and business software
Bachelor's degree preferred but not required
Preferred
Previous experience in B2B sales or customer-facing roles
Familiarity with industry
Experience with sales engagement platforms
Demonstrated success in competitive or goal-oriented environments
Success Metrics (90-Day Evaluation Period)
First 180 Days
Complete onboarding and training program
Demonstrate consistent activity and engagement with prospects
Schedule qualified meetings with decision-makers
Show progression in skills development and product knowledge
Maintain data quality and CRM hygiene standards
Display coachability and willingness to implement feedback
Ongoing Performance
Meet or exceed assigned quotas and KPIs for qualified meetings and opportunities
Maintain strong meeting acceptance and show rates
Achieve healthy conversion rates from meeting to qualified opportunity
Sustain activity levels aligned with best practices
Demonstrate continuous improvement in messaging effectiveness and results
What We Offer
Competitive base salary plus commission structure
Comprehensive training and ongoing professional development
Clear path to promotion (many Account Executives started as SDRs)
Benefits package
Collaborative team environment with supportive leadership
Work Environment
Remote
Equipment and technology provided
Standard business hours with flexibility
Fast-paced, metrics-driven culture focused on growth and development
Beasley Media Group, LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply To This Job
Position Overview
The Sales Development Representative is responsible for generating qualified sales opportunities through outbound prospecting and inbound lead follow-up. This is a critical role on the revenue team, serving as the first point of contact for potential customers and setting the foundation for successful sales relationships.
Key Responsibilities
Outbound Prospecting
Research and identify target accounts and key decision-makers within ideal customer profiles
Execute multi-channel outreach campaigns (email, phone, LinkedIn) to engage prospects
Craft personalized messaging that resonates with prospect pain points and business needs
Manage a high volume of daily outreach activities to hit activity and meeting targets
Lead Qualification & Meeting Setting
Qualify inbound and outbound leads and route to appropriate sales team members
Conduct discovery conversations to understand prospect needs and challenges
Assess fit based on established qualification criteria (budget, authority, need, timeline)
Schedule qualified meetings for Account Executives with decision-makers
Maintain accurate and up-to-date information in CRM system
Pipeline Development
Meet or exceed monthly quotas for qualified meetings and opportunities created
Follow up persistently with prospects while maintaining professionalism
Nurture relationships with prospects not ready to buy immediately
Track all activities and outcomes in CRM for reporting and analysis
Continuous Learning
Develop deep understanding of company products, value propositions, and competitive landscape
Stay current on industry trends and prospect business challenges
Participate in training sessions and team meetings
Seek feedback and continuously refine approach and messaging
Qualifications
Required
3+ years of experience in sales development, inside sales, or outbound sales
Excellent written and verbal communication skills
Strong work ethic with self-motivation and resilience
Comfortable with high-volume outreach and rejection
Coachable attitude with desire to learn and grow
Basic proficiency with CRM systems and business software
Bachelor's degree preferred but not required
Preferred
Previous experience in B2B sales or customer-facing roles
Familiarity with industry
Experience with sales engagement platforms
Demonstrated success in competitive or goal-oriented environments
Success Metrics (90-Day Evaluation Period)
First 180 Days
Complete onboarding and training program
Demonstrate consistent activity and engagement with prospects
Schedule qualified meetings with decision-makers
Show progression in skills development and product knowledge
Maintain data quality and CRM hygiene standards
Display coachability and willingness to implement feedback
Ongoing Performance
Meet or exceed assigned quotas and KPIs for qualified meetings and opportunities
Maintain strong meeting acceptance and show rates
Achieve healthy conversion rates from meeting to qualified opportunity
Sustain activity levels aligned with best practices
Demonstrate continuous improvement in messaging effectiveness and results
What We Offer
Competitive base salary plus commission structure
Comprehensive training and ongoing professional development
Clear path to promotion (many Account Executives started as SDRs)
Benefits package
Collaborative team environment with supportive leadership
Work Environment
Remote
Equipment and technology provided
Standard business hours with flexibility
Fast-paced, metrics-driven culture focused on growth and development
Beasley Media Group, LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply To This Job