Sales Associate (Mainstream Food Channel)

Company Description: Synear Foods USA is a subsidiary of Synear Food Holdings, one of the largest and most established frozen food manufacturers in China. With a strong heritage of quality and innovation, Synear has been serving consumers worldwide for more than two decades. Synear Foods USA focuses on delivering authentic, convenient, and high-quality frozen food products to meet the diverse tastes of North American consumers. Our product portfolio includes a wide range of dumplings, buns, dim sum, and other ready-to-eat favorites, crafted with carefully selected ingredients and strict quality standards. At Synear Foods USA, we are committed to sharing the rich tradition of Asian cuisine while continuously innovating to create products that fit modern lifestyles. Our mission is to bring families and communities together through food that is delicious, convenient, and trustworthy. Synear is an "at-will", equal opportunity employer. We consider applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age (40 or over), disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law. Job Description: Sales Strategy Development: Partner with the VP, peers, brokers, and distributor network to develop, implement, and drive our sales strategy targeting the Mainstream food channel. Revenue and Profit Goals: Achieve budgeted revenues and team sales goals, maximizing profitability. Participate in the preparation of the annual departmental operating budget, marketing plan, and business plan. Account Management: Manage day-to-day sales activities, developing new accounts, maintaining existing accounts, and implementing sales strategies outlined by the VP of Sales and Marketing. Distribution and Promotion Execution: Develop and execute distribution targets and promotion plans that follow company guidelines, managing customer sales forecasts, distribution targets, profitability, and trade spend targets. Customer Relationship Building: Build strong and credible relationships with existing customers and channels through customer meetings, site visits, etc., to meet sales projections set by the Company. Market Analysis and Reporting: Assist the VP of Sales and Marketing in producing monthly reports and sales forecasts to analyze current/potential market and sales trends. Coordinate activities to increase revenue and market share, monitoring performance to ensure actual sales meet or exceed established revenue plans. Cross-Department Collaboration: Facilitate cross-department collaborations with R&D, Production, Quality, and other relevant departments to drive product development and enhance product quality based on customer and consumer feedback. Product Development Updates: Update the R&D team on a variety of food trends to create new SKUs and improve existing recipes. Quality Feedback Participation: Be a key member of weekly/monthly sensory tastings to provide instant feedback on product quality. Trade Show Representation: Participate in nation-wide food shows to approach business opportunities with prospects. Additional Responsibilities: Perform other tasks as assigned. Qualifications: Bachelor's degree required Bilingual in English and Mandarin preferred Minimum 3 years experience with proven track record of leadership in a sales organization/business unit in the food industry Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with mainstream market preferred Excellent presentation, written and verbal communication skills Ability to organize and prioritize in a fast paced environment Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed Valid driver's license and clean driving record Proficient in Google Apps, MS Office Suite, etc. Additional Information: All your information will be kept confidential according to EEO guidelines. Pay is between $75K-$80K plus 20% discretionary bonus.