Review Integration & On-Page SEO (WordPress) / GMB Yelp TP
We are hiring an experienced freelancer to help integrate existing customer reviews into our website and optimize their placement for SEO, user experience, and conversions. This role focuses on organizing and displaying real, pre-existing customer reviews from approved sources in a way that aligns with Google guidelines, improves trust, and supports organic rankings. Scope of Work Collect and organize existing customer reviews (Google, Yelp, internal testimonials, etc.) Integrate reviews into WordPress website pages Strategically place reviews on: Service pages Location pages Homepage and landing pages Format reviews for clarity, readability, and trust-building Implement correct Review / LocalBusiness schema markup Optimize on-page SEO elements (headings, placement, relevance to page content) Improve internal linking using review content where appropriate Enhance conversion rate through strategic placement of trust signals Requirements Strong experience with WordPress (Elementor or similar builders preferred) Solid understanding of on-page SEO and local SEO Experience with structured data (schema markup implementation) Ability to organize content cleanly across multiple pages and templates Strong attention to detail and compliance with Google guidelines Important Guidelines Only use real, existing customer reviews from approved sources No rewriting, generating, or altering review content No fake or misleading testimonials All implementation must comply with Google policies and structured data guidelines Preferred Experience Local SEO for service-area businesses Experience scaling review placement across multiple city/service pages Familiarity with conversion-focused web design and UX optimization Goal Create a high-trust, SEO-optimized review system across the website using authentic customer feedback to improve rankings, increase credibility, and boost conversions. To Apply Please include: Examples of websites where you’ve implemented review/testimonial sections A brief explanation of your approach to review placement for SEO Your experience with schema markup and local SEO strategies