Retail Media Analyst (CPG)
Acosta Group is a leading retail, marketing, and foodservice agency that focuses on connecting brands with consumers throughout their shopping journey. They are seeking a Retail Media Analyst to generate actionable insights for optimizing retail media performance and driving ROI through various analytical and collaborative efforts. Responsibilities Provide analytical support for connected commerce initiatives , including Shopper Marketing, digital shelf, Retail Media, and Manage,d leveraging a variety of CPG, retailer, and digital data sources Develop and maintain dashboards and scorecards that track online and offline KPIs , including share of search, digital shelf availability, pricing, content compliance, and conversion metrics Collaborate with cross-functional teams (e.g., sales, marketing, shopper insights) to deliver actionable insights that drive omnichannel growth strategies for CPG clients Ensure data integrity and accuracy across multiple platforms and tools, including syndicated data, retailer portals, and digital shelf analytics platforms (e.g., Circana, NielsenIQ , Skai, Commerce IQ) Support the creation of client-facing presentations that synthesize complex data into compelling narratives, highlighting opportunities to optimize connected commerce performance Stay current on retailer digital strategies , emerging commerce trends , and client-specific KPIs to proactively identify growth opportunities and risks Partner with internal BI and data engineering teams to enhance automation and scalability of reporting solutions Skills Bachelor's Degree preferred Up to one year of related work experience Demonstrate an intermediate degree of proficiency in Windows and related software applications, including Excel and PowerPoint Able to understand and apply basic math and CPG principles in the achievement of assigned work Effectively communicate and interact with others and work effectively within a team Knowledge of Power BI and advanced macros would be a strong asset Experience with retailer POS, syndicated data, and/or category/space management tools would be an asset Demonstrate a drive for results, pursuing assigned tasks with energy and a desire to achieve Company Overview Acosta Group is a collection of the most trusted retail, marketing, and foodservice firms. It was founded in 2023, and is headquartered in Jacksonville, Florida, USA, with a workforce of 10001+ employees. Its website is