Research Analyst

GCI Health, part of WPP, is a leading global health impact agency focused on transforming client innovation into health impact. They are seeking a Research Analyst to join their Strategy and Insights team, where the role involves creating research reports, analyzing data, and supporting account teams to enhance communication strategies through data-driven insights.ResponsibilitiesCreate research reports using and combining digital, social, or secondary data sets such as syndicated audience data, patient social listening, competitive auditing or influencer mappingSupport ongoing weekly, monthly, or quarterly measurement reports that help measure ROI for various clients’ communications strategies, including, but not limited to, social media and traditional media dataDevelop audience personas based on data from multiple sources (social listening, syndicated, survey, search analysis etc.) to inform communications strategies and opportunitiesAnalyze and report findings in a way that tells a concise and clear story with the data and provides answers to the client’s main questions/objectives; Presentation of results to the account team and senior leadersDevelop relationships with account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clientsSupport account teams and clients in determining KPIs (across paid, earned, owned, and shared channels) to help track performanceAssist in new business research projects from research brief to insight generationConsult on social listening tools/monitoring for clientsServe as a specialist and advisor in research and analysis, to include: Staying up to date with trends, tools, and techniques – including AI innovations – and counseling clients, account teams, and other research team members on methodologies, tools, and best practicesDeveloping new methodologies, reports, or product offerings to meet existing client needs and to drive new businessDetermine the best methodologies and tools to use to solve client challenges and deliver impact to their businessParticipate in agency Learning and Development opportunities as appropriate and as agreed upon with leadershipSkills1-3 years of working experience in research and analyticsPassion for audience behavioral researchWorking knowledge of using digital/social analytics to develop insights about patient and stakeholder audiencesInterest in using data to measure and track programs against goalsAbility to identify patterns in performanceStrong attention to detail in reportingAbility to manage multiple projects concurrentlyIntermediate Excel expertise (data management, pivot tables, vlookups)Website analytics tools such as Google Analytics or Adobe AnalyticsSecondary databases and tools, such as Global Web Index or Morning ConsultSurvey design platforms such as Qualtrics or PollfishSocial media measurement and media monitoring tools, such as Brandwatch, Talkwalker, Netbase, Meltwater, Newswhip, or MuckRackPython, SPSS, Stata, SAS, R or similar statistical package capabilitiesInfluencer analytics tools such as CreatorIQ, Traackr, or TaggerMeta, Twitter, Google YouTube and LinkedIn Channel AnalyticsPaid Media Data and Business Manager DataAI-driven tools and technologies, such as agentsCommunications, Data Science or Data related educations desired but not requiredKnowledge of the latest social and digital analytics tools and methodologies (e.g., SEO, GEO, Google Analytics, social listening tools, audience database tools, etc.)BenefitsProfessional development opportunitiesMentorship programs with industry leadersA vibrant and inclusive company culture fostering collaboration and innovationPackages designed to reward and retain top talentCompany OverviewGCI Health is a PR and Communications company providing healthcare communication services. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is http://gcihealth.com.



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