[Remote] Webinar Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Egnyte is a secure multi-cloud platform for content security and governance. They are seeking a strategic Webinar Marketing Manager to oversee their webinar programs, aligning strategies with broader demand generation campaigns and ensuring high engagement through compelling content.ResponsibilitiesOwn calendar of 15+ webinars a month. Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverablesAlign strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goalsWork with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling contentEnsure all campaign assets (landing pages, emails, social, slide decks) adhere to current messaging and brand guidelinesDevelop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendanceManage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions. Leverage AI to and speed up execution and optimizeWork with Campaign opps team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invitesIdentify and target specific segments to ensure the right audience is targetedTechnical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitionsModerate live Q&A, launch strategic polls, and manage 'Call to Action' buttons to drive mid-webinar demo requestsServe as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendeesUse AI video tools to identify high-value moments and quickly clip them for 'snackable' social content for the campaigns, email team, and sales repsBuild and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagementConfigure automated workflows to ensure 'Hot Leads' are routed to the appropriate AE in Salesforce immediatelyTranslate attendee behaviors (e.g., questions asked, time spent) into 'intent signals' visible to Sales within their SFDC viewDeliver a 24-hour turnaround kit for Sales, including a session summary, attendee 'hot lists,' and pre-written email templatesUse Tableau, SFDC and Marketo to track and report on end to end campaign performanceTracking, reporting and analyzing campaign and tactic performance using data-driven insightsOptimizing based on performance and targetsSkills5+ years in B2B Demand Generation, or Digital MarketingCross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen. pipeline targetsExperience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC)Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagementProficiency in AI tools for copy generation and in event engagement and program scalingKnowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaignsExcellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of statusSelf-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skillsBenefitsFlexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balancePaid holidays and sick time401(k) with company matchHealth Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) optionsUp to 12wks of paid Parental and 10wks Adoption Leave to help you grow your familyModern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, PolandGym, cell phone, and internet reimbursementFree well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)Perks include discounted pet insurance, electronics, theme park tickets, travel, plus moreYour own Egnyte account with lifetime accessHealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one placeOne Medical virtual care, providing you with healthcare access across the countryCompany OverviewEgnyte is a cloud content security and governance platform that is trusted by 16,000+ businesses worldwide. It was founded in 2007, and is headquartered in Mountain View, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.egnyte.com.