[Remote] Web Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Xe.com is a company that provides a comprehensive range of currency services and products. They are seeking a Web Marketing Manager to own and scale the digital experience across all Xe-owned properties, focusing on SEO, site architecture, UX, content, and conversion optimization.ResponsibilitiesOwn the digital experience roadmap across Xe-owned properties, especially website and landing page journeysDefine priorities for site experience, page architecture, content mapping, SEO / AEO, and conversion pathsOversee site engineering to improve technical site performance, integrations, and releasesOversee web content operations, including site content updates, landing page publishing, CMS workflows, and QAPartner with SEO / AEO specialist to improve discoverability via site structure, content mapping, and tech optimizationPartner with CRO / UX strategist to define testing roadmap, improve user journeys, and increase conversionPartner with Marketing Ops to improve forms, tagging, tracking, routing, and marketing automation handoffsCoordinate with Product, Lifecycle, and Analytics on app activation, post-signup journeys, and funnel performancePrioritize digital improvements based on customer behavior, funnel data, and business impactSkills8–12+ years in digital experience, website strategy, growth, web product, digital marketing, conversion optimization, or fintech / consumer digital businessesStrong understanding of web experience, site architecture, SEO / AEO, CMS workflows, UX, and conversion testingExperience partnering with engineering, product, design, marketing ops, analytics, and channel teamsAbility to translate business priorities into a digital roadmap across site, SEO, content, CRO, and lead capture needsBenefitsMedical, Dental & Vision Insurance401K Plan with MatchEmployee Stock Purchase PlanPaid Vacation / Sick LeaveHybrid Work ScheduleTuition AssistanceGrowth OpportunitiesCorporate gatherings, team bonding events, and much more!Plumm Mental Health and WellbeingVolunteering day for a charity of your choiceHealthcare, dental and vision benefitsA 401(K) planPaid Vacation/ Sick LeaveCompany OverviewAt Xe, we live currencies. It was founded in 1993, and is headquartered in Newmarket, Ontario, CAN, with a workforce of 501-1000 employees. Its website is http://www.xe.com.