[Remote] Web Marketing Manager

Note: The job is a remote job and is open to candidates in USA. StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. We are looking for a Web Marketing Manager to own the strategy, execution, and optimization of high-impact web experiences that strengthen our brand and improve conversion. This role involves collaborating with various stakeholders to develop compelling web content and enhance user experiences to drive measurable results.ResponsibilitiesDevelop and evolve website messaging and content strategies that align with business goals, audience needs, and campaign objectivesCreate compelling, conversion-focused web copy that simplifies complex concepts and communicates StackAdapt's value clearly and effectivelyTranslate business objectives, customer insights, and audience needs into high-performing web experiences that drive engagement and conversionIndependently own web initiatives from concept through launch, driving content strategy, stakeholder alignment, copy development, reviews, and optimizationPartner with designers and developers to bring new pages and experiences to lifeContinuously optimize website content and user journeys to improve engagement, conversion, SEO performance, and overall website effectivenessUse web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities and inform content and optimization strategiesSupport monthly and quarterly website reporting and provide recommendations based on key findingsCollaborate with regional teams to support localization efforts and improve landing page performance across global marketsExplore and implement AI-enabled workflows that improve efficiency, content creation, personalization, and web performanceStay informed on industry trends, emerging technologies, AI innovations, and evolving best practices in content strategy and user experienceSkillsHas 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience rolesIs an exceptional writer and editor with strong editorial judgment and the ability to craft compelling narratives for a variety of audiences, channels, and stages of the buyer journeyHas experience leading complex cross-functional projects involving multiple stakeholders and competing prioritiesHas a strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content designHas hands-on experience using web analytics and reporting tools to measure performance and inform decision-makingHas strong knowledge of SEO principles and how search, content, and user experience work together to drive resultsIs comfortable working independently and managing projects from concept through execution with minimal oversightDemonstrates strong stakeholder management, communication, and organizational skillsHas experience working with CMS platforms, such as WordPress or HubSpotIs curious about AI and emerging technologies and understands how they can be applied to improve web and content performanceExperience supporting localization and multilingual web experiencesExperience in B2B SaaS, adtech, martech, or technology companiesFamiliarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools, such as ChatGPTBenefitsHighly competitive salaryRetirement/ 401K/ Pension Savings globallyCompetitive Paid time off packages including birthday's off!Access to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership for those who want a change from their home office and hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc)Access to StackAdapt programmatic courses and certifications to support continuous learningAn awesome parental leave programA friendly, welcoming, and supportive cultureOur social and team events!Company OverviewStackAdapt is a multi-channel programmatic advertising platform that helps maximize digital marketing efforts through data-driven solutions. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is https://www.stackadapt.com.