[Remote] VP, Private Label Business Development & Commercialization

Note: The job is a remote job and is open to candidates in USA. Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. The Vice President, Private Label Business Development & Commercialization is responsible for building, scaling, and commercializing the North American Covetrus Brand private label portfolio, driving customer savings and long-term enterprise value.ResponsibilitiesDefine and execute a multi-year private label roadmap aligned to revenue growth, margin expansion, and enterprise value creationIdentify whitespace and growth opportunities across priority categories, including pharmaceuticals/Rx (inclusive of compounded products under 503A and 503B frameworks), surgical supplies, wound care, and nutritionals/supplementsBuild and manage a scalable innovation pipeline, including new product development, sourcing, reformulation, and brand extensionsEstablish and maintain clear brand architecture and positioning for Covetrus Brand, ensuring market credibility, consistency, and differentiationPartner with Category Management to embed private label into category strategies, pricing models, and assortment planningDevelop and manage a high-performing supplier ecosystem, including manufacturers, 503A and 503B compounding partners, and sourcing vendorsLead contract negotiations and cost optimization initiatives to ensure competitive COGS and sustainable marginsOversee supplier onboarding and compliance in partnership with Regulatory and Quality teams, ensuring adherence to FDA, veterinary product standards, and applicable compounding regulations — including distinctions between 503A patient-specific and 503B outsourcing facility requirementsImplement supplier performance management practices including scorecards, QBRs, and risk mitigation strategiesLead end-to-end commercialization of private label products, including positioning, naming, packaging, labeling, and regulatory coordinationEnsure channel readiness across Sales, eCommerce, and DistributionPartner with Sales, Marketing, and Digital teams to drive adoption, conversion from national brands, field enablement, and promotional executionDefine and track core commercialization KPIs, including time-to-market, launch performance, attach rates, and customer adoptionOwn the private label P&L, including revenue growth, margin performance, and cost managementDevelop annual operating plans and forecasts aligned to enterprise targetsMonitor portfolio performance and proactively address risks related to supply chain, competition, and pricing dynamicsDeliver insights and recommendations to senior leadership to inform investment, prioritization, and portfolio decisionsServe as the central connector across Commercial, Supply Chain, Regulatory, Finance, and Marketing to ensure aligned executionAct as a strategic advisor to senior leadership on private label opportunities, risks, and market trendsBuild strong partnerships with Sales leadership to ensure field alignment and execution consistencyLead, coach, and develop a high-performing team with a focus on accountability, innovation, and continuous improvementSkillsBachelor's degree required; MBA or advanced degree preferred10+ years of experience in private label, product management, category management, sourcing, or brand developmentProven track record of scaling private label or proprietary product portfolios within distribution, health and wellness, healthcare, animal health, or related industriesStrong experience in product commercialization and go-to-market executionDemonstrated success managing supplier relationships and complex negotiationsSolid understanding of financial drivers, including margin, pricing, and portfolio mix, with the ability to influence P&L outcomesExperience operating effectively in matrixed, high-growth environmentsStrong executive communication, stakeholder management, and people leadership capabilitiesExposure to regulated product categories preferred — particularly pharmaceuticals/Rx, veterinary compounding under 503A and 503B frameworks, nutraceuticals, or medical/surgical suppliesBenefits401k savings & company matchPaid time offPaid holidaysMaternity leaveParental leaveMilitary leaveOther leaves of absenceHealth, dental, and vision benefitsHealth savings accountsFlexible spending accountsLife & disability benefits​Identity theft protectionPet insuranceCertain positions may include eligibility for a short-term incentive planCompany OverviewCovetrus specializes in the production and distribution, inventory management, software and prescription management for veterinary care. It was founded in 2018, and is headquartered in Portland, Maine, USA, with a workforce of 5001-10000 employees. Its website is https://covetrus.com.