[Remote] VP of Marketing

Note: The job is a remote job and is open to candidates in USA. Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. They are seeking a strategic, hands-on VP of Marketing to own the full marketing function as they scale, focusing on pipeline generation and brand building.ResponsibilitiesDefine and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motionsTranslate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operatorsOwn buyer personas, competitive intelligence, and win/loss analysisProduce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycleBuild and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and displayOwn buying committee mapping and coordinate outreach tightly with the VP SalesOwn the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-upExecute executive dinners and briefings at conferences; secure speaking slots at franchisee conventionsScale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedInEnsure brand consistency across both motions and create the 'Brand Transition Kit' for franchise network rolloutsDirect AI-assisted processes for content production, data enrichment, campaign optimization, and competitive researchContinuously identify opportunities to use AI to drive efficiencyLead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-endCollaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracySkills8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environmentStrong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysisHands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data toolsHas owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurementHas built or scaled a PR and thought leadership program in a vertical marketProficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale outputQSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plusCompany OverviewHi Auto is an AI order taker purpose-built for drive-thru operations in high-volume QSRs. It was founded in 2019, and is headquartered in Tel Aviv, Tel Aviv, ISR, with a workforce of 51-200 employees. Its website is http://hi.auto.