[Remote] VP of Growth - Online Health Platform

Note: The job is a remote job and is open to candidates in USA. Keller Executive Search is seeking a VP of Growth for a fast-scaling telemedicine company undergoing a significant commercial evolution. The successful candidate will be responsible for leading the transition to a subscription and retention-first model, overseeing key metrics such as CAC and LTV while coordinating marketing efforts across departments.ResponsibilitiesOwn CAC, LTV, and payback period across all paid and owned channelsDefine and execute channel strategy and budget allocation, with a primary focus on Google Ads and secondary focus on MetaAudit and eliminate 20 to 30% of inefficient spend within the first 60 to 90 daysOwn the full funnel architecture from ad creative through landing page, intake, checkout, upsell, and retentionDefine ICP and targeting strategy and continuously refine based on cohort performanceBuild and manage the experimentation roadmap, running rapid tests and iterating weeklyDefine offer strategy including pricing, bundling, promotions, and subscription structuresIdentify highest-value customer cohorts and develop monetization and retention improvementsReport on performance and unit economics to the CEO, working closely with the ControllerCoordinate across departments to align marketing activity with business priorities, quarterly goals, and revenue targetsTransition the marketing function from an ad-hoc, reactive state to an organised, strategically planned growth centreSkillsProven, hands-on ownership of paid media budgets of $10M or more annually (not agency management or team oversight only direct, in-platform execution required)Deep Google Ads expertise including fluency in auction dynamics, keyword economics, and CAC volatilityDemonstrated experience transitioning a transactional business model to a recurring or subscription model, with measurable improvements in LTV, retention, and ARPUFull end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retentionFinancial fluency at the operator level: CAC by channel, LTV by cohort, payback period, and contribution marginComfort making fast decisions with imperfect data and iterating rapidly rather than over-strategisingAbility to diagnose funnel issues and begin contributing without an extended ramp-up periodBackground in telehealth, digital health, or direct-to-consumer healthcareExperience with GLP-1 programs, Rx-based subscription models, or weight management platformsExposure to subscription eCommerce or fintech subscription modelsExperience with pricing strategy, offer bundling, and promotional architectureFamiliarity with secondary paid channels including MetaBenefitsAdditional benefits details will be shared during the interview processCompany OverviewKeller Executive Search is a boutique executive recruitment and advisory firm dedicated to connecting top-tier talent with leading organizations worldwide. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://www.kellerexecutivesearch.com/.