[Remote] VP of Growth Marketing

Note: The job is a remote job and is open to candidates in USA. ARMRA® is a company focused on restoring health through its unique product, ARMRA Colostrum™, which contains over 400 bioactive nutrients. They are seeking a VP of Growth Marketing to drive customer acquisition and performance marketing strategies across various channels, ensuring revenue growth and brand enhancement.ResponsibilitiesOwn all revenue-driving initiatives across acquisition, retention, and eCommerce performanceDevelop and execute a holistic growth strategy that scales revenue in a cost-efficient, brand-enhancing wayDrive customer growth through full-funnel planning, from awareness to conversion to loyaltyBuild and manage monthly revenue forecasts, budgets, and KPIs, with a focus on performance and predictabilityLead and scale multi-channel media strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH and emerging channelsPartner with the creative and brand teams to test and optimize high-performing content, messaging, and audience segmentation to drive TAMOwn TTF planning and MMM strategy to guide channel mix and budget allocationsLead daily, weekly, and monthly optimization of campaigns to hit aggressive revenue and CAC targetsBuild and mentor a high-performing team of growth marketers and channel ownersChampion a test-and-learn culture grounded in data, velocity, and impactCollaborate cross-functionally to align growth goals with brand, creative, community, product, and customer experience strategiesSkills12+ years of experience in DTC & CPG, and has played a key role in scaling a brandExperience with subscription-focused growthAnalytically minded, and comfortable leveraging data to make decisions, and comfortable using quantitative capabilitiesAble to think beyond paid media to drive growth, deep understanding of brand, CAC to LTV as core KPIExceptional organizational skillsAble to balance the creative art and analytical science of brand-buildingStrong leadership and team management abilities, with a focus on developing high-performing teamsComfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve resultsDeep understanding of ecommerce best practices, usability principles, and information architectureOutstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teamsExcellent organization and teamwork skillsDetail and deadline-orientedCompany OverviewARMRA® is the creator and leader of the colostrum category, and a LinkedIn Top Startup of 2025. It was founded in 2020, and is headquartered in Bonita Springs, Florida, USA, with a workforce of 51-200 employees. Its website is https://www.tryarmra.com.