[Remote] VP of Growth & Marketing

Note: The job is a remote job and is open to candidates in USA. Folia Health is a company focused on personalized, data-driven healthcare, particularly for individuals with complex conditions. They are seeking a VP of Growth & Marketing to lead their marketing function, driving brand growth and demand generation for both patients and pharma sponsors. The role involves overseeing patient recruitment, managing a marketing team, and aligning marketing strategies with product and research initiatives.ResponsibilitiesOwn Folia's growth vision and story across B2C and B2B, and lead the team that delivers itManage, develop, and grow existing direct reports across both motionsDefine how the patient brand and the sponsor brand relate, so each strengthens the other rather than competing for attentionSet the metrics that matter for both motions and report on them to the founding teamOwn patient recruitment into our research programs, from awareness through enrollment to long-term engagement and retentionHit and report on recruitment goals: enrollment targets per study, cost per enrolled patient, time-to-enroll, and retention across the study lifecycleDefine target condition segments and build repeatable, measurable acquisition funnels across community channels, advocacy partnerships, and our existing user baseTell the story of a patient-advocate brand that does right by individual users, even when it's not convenient to the businessOwn Folia's external brand and thought leadership in the HRO and real-world evidence categoryOversee the strategy of the demand-generation engine that fills our research sponsor pipelineTranslate Folia's scientific posture (HRO validation, PFDD alignment, real-world evidence) into sharp, credible, regulator-aware messaging that earns trust with sophisticated buyersPartner closely with Product and Research so marketing promises and the actual experience stay tightly aligned on both sidesGrow and shape the marketing team over time, building on the people already in place and hiring as the function scalesSkillsA leader with a track record of leading high-impact initiatives in a startup environmentExperienced across both B2C/DTC growthFluent in metrics: you've owned acquisition, retention, and pipeline numbers and reported on them to executivesA strategic, first-principles thinker who is also willing to operate hands-on in a startup with room to runUnsatisfied with the status quo for people living with complex chronic conditionsHealthcare, life sciences, or pharma marketing experienceDirect or personal experience with a complex, chronic, or rare conditionBenefitsStock option grantsBenefits: health, dental, vision, and a 401k planCompany OverviewFolia is a patient-driven Health-IOS (Individual Operating System) that enables individuals to easily take an active role in their care, while contributing to precision diagnostics, patient-centered drug development, & better care for complex diseases. It was founded in 2016, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.foliahealth.com.