[Remote] VP Marketing - Portfolio Assessment & Transformation
Note: The job is a remote job and is open to candidates in USA. We Are Rosie is a $2B PE-backed home services platform undergoing a marketing transformation. They are seeking a senior marketing operator to lead a comprehensive assessment and stabilization plan for their trades retail portfolio, focusing on performance marketing and systems optimization.
Responsibilities
ā¢ Lead comprehensive marketing assessment across your assigned brand(s)
ā¢ Conduct stakeholder interviews (internal teams, leadership, vendors/agencies)
ā¢ Evaluate vendor ecosystem and performance against benchmarks
ā¢ Audit demand generation channels, attribution systems, and conversion paths
ā¢ Assess CRM workflows, data infrastructure, and reporting capabilities
ā¢ Map customer journey friction points impacting lead quality and conversion
ā¢ Identify and document immediate quick wins for triage activation during assessment
ā¢ Build prioritized action roadmap (start / stop / fix / sequence framework)
ā¢ Develop vendor rationalization recommendations (retain / recalibrate / exit)
ā¢ Create KPI framework and reporting dashboard requirements
ā¢ Design revenue operations handoff improvements (marketing ā sales ā ops)
ā¢ Present executive readout with diagnostic findings and prioritized interventions
ā¢ Design recommended org structure (internal + external) with short- and long-term solutions
ā¢ Systematize processes and tech stacks for repeatable execution
ā¢ Support hiring and onboarding of permanent resources as needed
ā¢ Transition from intervention mode to sustainable operating rhythm
ā¢ Coordinate with triage SMEs (SEO, paid media, CRM, data, telephony) on deep-dive assessments
ā¢ Participate in weekly cross-pod syncs to share learnings across brands
ā¢ Use standardized assessment toolkit to ensure consistent outputs across pods
ā¢ Activate quick wins and triage fixes as issues surface during discovery
Skills
ā¢ Assessment Mindset - This is Priority #1
ā¢ Full-Funnel Conversion Marketing Expertise
ā¢ Revenue Operations Understanding
ā¢ Data Management & Reporting
ā¢ Strong Communicator & Synthesizer
ā¢ Home Services/Franchise Experience - Nice to have
ā¢ 12ā15+ years in marketing, including 5+ years in senior leadership roles (Director, Senior Director, VP)
ā¢ Experience conducting marketing assessments, audits, or turnarounds
ā¢ Performance marketing and demand generation expertise across paid, organic, and conversion optimization
ā¢ Vendor and agency management experience ā evaluating, rationalizing, and holding partners accountable
ā¢ Multi-location or multi-brand portfolio experience preferred
ā¢ Home services, franchise, or PE-backed company experience a plus but not required
ā¢ Comfortable operating in ambiguity with incomplete data and evolving priorities
Company Overview
ā¢ We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals. It was founded in 2017, and is headquartered in Atlanta, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.wearerosie.com/.
Apply Now
Apply Now
Responsibilities
ā¢ Lead comprehensive marketing assessment across your assigned brand(s)
ā¢ Conduct stakeholder interviews (internal teams, leadership, vendors/agencies)
ā¢ Evaluate vendor ecosystem and performance against benchmarks
ā¢ Audit demand generation channels, attribution systems, and conversion paths
ā¢ Assess CRM workflows, data infrastructure, and reporting capabilities
ā¢ Map customer journey friction points impacting lead quality and conversion
ā¢ Identify and document immediate quick wins for triage activation during assessment
ā¢ Build prioritized action roadmap (start / stop / fix / sequence framework)
ā¢ Develop vendor rationalization recommendations (retain / recalibrate / exit)
ā¢ Create KPI framework and reporting dashboard requirements
ā¢ Design revenue operations handoff improvements (marketing ā sales ā ops)
ā¢ Present executive readout with diagnostic findings and prioritized interventions
ā¢ Design recommended org structure (internal + external) with short- and long-term solutions
ā¢ Systematize processes and tech stacks for repeatable execution
ā¢ Support hiring and onboarding of permanent resources as needed
ā¢ Transition from intervention mode to sustainable operating rhythm
ā¢ Coordinate with triage SMEs (SEO, paid media, CRM, data, telephony) on deep-dive assessments
ā¢ Participate in weekly cross-pod syncs to share learnings across brands
ā¢ Use standardized assessment toolkit to ensure consistent outputs across pods
ā¢ Activate quick wins and triage fixes as issues surface during discovery
Skills
ā¢ Assessment Mindset - This is Priority #1
ā¢ Full-Funnel Conversion Marketing Expertise
ā¢ Revenue Operations Understanding
ā¢ Data Management & Reporting
ā¢ Strong Communicator & Synthesizer
ā¢ Home Services/Franchise Experience - Nice to have
ā¢ 12ā15+ years in marketing, including 5+ years in senior leadership roles (Director, Senior Director, VP)
ā¢ Experience conducting marketing assessments, audits, or turnarounds
ā¢ Performance marketing and demand generation expertise across paid, organic, and conversion optimization
ā¢ Vendor and agency management experience ā evaluating, rationalizing, and holding partners accountable
ā¢ Multi-location or multi-brand portfolio experience preferred
ā¢ Home services, franchise, or PE-backed company experience a plus but not required
ā¢ Comfortable operating in ambiguity with incomplete data and evolving priorities
Company Overview
ā¢ We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals. It was founded in 2017, and is headquartered in Atlanta, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.wearerosie.com/.
Apply Now
Apply Now