[Remote] VP Marketing - Portfolio Assessment & Transformation

Note: The job is a remote job and is open to candidates in USA. We Are Rosie is a $2B PE-backed home services platform undergoing a marketing transformation. They are seeking a senior marketing operator to lead a comprehensive assessment and stabilization plan for their trades retail portfolio, focusing on performance marketing and systems optimization. Responsibilities • Lead comprehensive marketing assessment across your assigned brand(s) • Conduct stakeholder interviews (internal teams, leadership, vendors/agencies) • Evaluate vendor ecosystem and performance against benchmarks • Audit demand generation channels, attribution systems, and conversion paths • Assess CRM workflows, data infrastructure, and reporting capabilities • Map customer journey friction points impacting lead quality and conversion • Identify and document immediate quick wins for triage activation during assessment • Build prioritized action roadmap (start / stop / fix / sequence framework) • Develop vendor rationalization recommendations (retain / recalibrate / exit) • Create KPI framework and reporting dashboard requirements • Design revenue operations handoff improvements (marketing → sales → ops) • Present executive readout with diagnostic findings and prioritized interventions • Design recommended org structure (internal + external) with short- and long-term solutions • Systematize processes and tech stacks for repeatable execution • Support hiring and onboarding of permanent resources as needed • Transition from intervention mode to sustainable operating rhythm • Coordinate with triage SMEs (SEO, paid media, CRM, data, telephony) on deep-dive assessments • Participate in weekly cross-pod syncs to share learnings across brands • Use standardized assessment toolkit to ensure consistent outputs across pods • Activate quick wins and triage fixes as issues surface during discovery Skills • Assessment Mindset - This is Priority #1 • Full-Funnel Conversion Marketing Expertise • Revenue Operations Understanding • Data Management & Reporting • Strong Communicator & Synthesizer • Home Services/Franchise Experience - Nice to have • 12–15+ years in marketing, including 5+ years in senior leadership roles (Director, Senior Director, VP) • Experience conducting marketing assessments, audits, or turnarounds • Performance marketing and demand generation expertise across paid, organic, and conversion optimization • Vendor and agency management experience — evaluating, rationalizing, and holding partners accountable • Multi-location or multi-brand portfolio experience preferred • Home services, franchise, or PE-backed company experience a plus but not required • Comfortable operating in ambiguity with incomplete data and evolving priorities Company Overview • We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals. It was founded in 2017, and is headquartered in Atlanta, Georgia, USA, with a workforce of 11-50 employees. Its website is