[Remote] VP, Marketing, eComm

Note: The job is a remote job and is open to candidates in USA. OpenLoop is a telehealth company focused on delivering care anywhere through innovative solutions. They are seeking a VP of Marketing for eCommerce to lead the marketing organization and drive growth through strategic initiatives and hands-on execution.ResponsibilitiesBuild and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analystsChannel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and AffiliatesLife Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategiesCreative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize resultsAdvanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical modelsAI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovationStrategic Growth: Own demand generation analytics and 'activation' campaigns to drive revenue from new customersCollaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the tableSkills10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environmentsProven experience in AI-driven marketing operations is a requirement for this roleDeep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these leversRecent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation toolsProven ability to work independently and a comfort with 'creating the path' rather than just walking itStrong ability to communicate clearly across the team and at executive levelsExperience in the Healthcare or Telehealth industryPrevious agency experience is a plusBenefitsMedical, Dental, and Vision plansFlexible Spending/Health Savings AccountsFlexible PTO401(k) + Company MatchLife Insurance, Pet insurance, and moreCompany OverviewOpenLoop is the nation’s top white-label digital health infrastructure provider, powering virtual care delivery for healthcare organizations, employers, retailers, and consumer brands. It was founded in 2020, and is headquartered in Des Moines, Iowa, USA, with a workforce of 501-1000 employees. Its website is https://openloophealth.com.