[Remote] VP Marketing

Note: The job is a remote job and is open to candidates in USA. Chamberlain Advisors is a private-equity-backed legal services organization focused on consolidating leading plaintiff law firms across the US and Canada. They are seeking a Vice President of Marketing to build and execute distinct marketing strategies for each brand within their growing portfolio, driving case acquisition performance in a rapidly expanding environment.ResponsibilitiesDevelop and maintain a distinct marketing strategy, messaging framework, channel mix, and budget allocation for each portfolio brand – calibrated against approximately 20% of revenue as the marketing envelope per firm – with full authority to reallocate across brands and channels based on performance dataApply the house-of-brands architecture across the portfolio: each acquired firm retains its independent market identity, brand voice, and local strategy, with Litco Law (Canada) operating at materially different scale from newly acquired US firms. A single message pushed everywhere is a disqualifierBuild 6 to 7 distinct acquisition approaches for each portfolio market, from digitally sophisticated metro audiences to community-anchored, referral-driven markets where trust, local presence, and community investment outperform paid campaignsDirect the platform’s external agencies and third-party partners to measurable performance outcomes – navigating existing vendor loyalties at acquired firms with care, building trust through results before restructuring legacy arrangements, and identifying opportunities to bring execution in-house where it creates clear economic advantageOwn signed case acquisition performance across all portfolio brands as the primary deliverable of the role, directing the full marketing mix: paid search (Google Ads/LSAs), GEO and AI-overview indexing, SEO, social media, out-of-home, broadcast media, radio, community outreach, sponsorships, and referral programsTrack performance against the three-bucket KPI model – leads, solid leads, signed cases – with Customer Acquisition Cost as the overlay, driving continuous improvement in cost per signed case while maintaining or growing acquisition volume across the portfolioBuild multi-touch attribution frameworks and real-time dashboards that provide portfolio-wide performance visibility to the COO, CGO, executive team, and PE board; develop and present budget variance analysis framed in case economics – cost per lead, cost per solid lead, cost per signed caseManage third-party lead provider relationships with a long-term view toward a more balanced acquisition model, progressively shifting the in-house to external ratio over time without disrupting existing pipelines, while partnering with firm intake teams to improve signed case conversion ratesParticipate in due diligence to assess marketing infrastructure, agency relationships, channel performance, and brand positioning of prospective acquisition targets; arrive on Day 1 of close with a full marketing plan already alignedEstablish baseline KPIs within the first two weeks of onboarding each new firm – total leads, solid leads, signed cases, and CAC by channel – and complete a comprehensive marketing audit within 30 days covering website AI-indexing readiness, channel mix performance, agency ecosystem, and funnel conversion at each stageDeliver a gap analysis and strategic marketing plan within 60 to 90 days to the COO and firm principals – including recommended budget reallocation, channel adjustments, measurable growth targets, and implementation timeline – framed in terms of projected case growth and cost per acquisitionBuild trust with acquired firm owners and in-house marketing staff before redirecting strategy – presenting plans as proposals, leading with data, earning expanded authority through demonstrated results, and treating founders as partners with earn-outs tied to firm performance, not subordinatesBuild and lead a lean marketing function, operating as both strategic leader and hands-on contributor – managing external agencies and embedded firm-level staff across the portfolio without requiring a large centralized internal team, at a 60 to 70 percent strategic, 30 to 40 percent tactical balanceOversee the platform’s marketing technology stack – CRM, automation, analytics, and attribution tools – maintaining current fluency in GEO content strategy and AI-assisted search, and building reporting infrastructure that gives leadership and board stakeholders clear, credible visibility into performance and return on investmentNavigate the PE board, the CGO, the COO, and acquired firm founders simultaneously – leading through influence and demonstrated results rather than organizational authority, with the political awareness that change management in this environment is a performance skill, not a soft oneRepresent marketing performance and strategy to the PE board, executive team, and firm owners with clarity, commercial awareness, and accountability – framing investment decisions in terms of case economics and firm revenue performanceSkillsBachelor's degree required; MBA or advanced degree preferred10 or more years of marketing experience, with at least 5 years in a senior leadership role managing marketing across multiple brands, locations, or service lines simultaneously. Multi-brand portfolio experience is a must-have, not a preferenceDemonstrated fluency in Generative Engine Optimization (GEO), AI-overview indexing, paid search, SEO, and social media advertising. Candidates must be current on the shift from legacy search optimization to AI-driven content and discoveryExperience managing a full marketing mix including digital channels, out-of-home advertising, broadcast media, community outreach, and referral programsConsumer-facing (B2C) professional services marketing background required. Must understand what it means to market an intangible service — not a product, not inventory — and how consumers make high-stakes service decisionsDemonstrated consumer persona fluency: ability to segment markets by community type and develop distinct acquisition strategies for different consumer demographics, from digitally sophisticated urban audiences to community-anchored, word-of-mouth-driven marketsExperience managing marketing budgets of $3M USD or more across multiple brands or locations, with direct authority to allocate and reallocate spend based on performance dataAnalytical and data-driven: proficient in CAC measurement, marketing attribution, lead funnel analysis (leads ? solid leads ? signed cases), and the development of performance reporting for executive and board-level audiencesProven ability to navigate complex stakeholder environments including founders, PE sponsors, and executive leadership, using influence and data rather than organizational authority to drive changeTechnology-adaptive: able to evaluate and work with available marketing technology platforms rather than requiring specific enterprise toolsExecution-oriented: skilled at taking a strategic vision and building the operational plan to deliver it — not required to generate the vision independentlyMBA or advanced degree preferredExperience in private-equity-backed or acquisitive multi-brand environments preferred; demonstrated ability to present marketing performance and budget variance to PE board stakeholdersFamiliarity with structured business operating systems (Petra, EOS/Traction, or equivalent) preferred; candidates who understand disciplined planning and execution cadences will integrate more effectively into the organization's cultureCompany OverviewChamberlain is a talent acquisition firm for organizations that seek human capital differentiation. It was founded in 2016, and is headquartered in Chicago, Illinois, US, with a workforce of 51-200 employees. Its website is http://www.chamberlainadvisors.co.