[Remote] VP Marketing

Note: The job is a remote job and is open to candidates in USA. Work in Ottawa is partnering with Global Spatial Technology Solutions (GSTS), a Global Maritime Intelligence company, to find a VP of Marketing. This role is focused on establishing a world-class marketing strategy and execution for GSTS's maritime AI platform, impacting growth and commercialization in the Defence & Security and Shipping/Supply Chain sectors.ResponsibilitiesOwn marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply ChainPositioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof pointsSales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objectionsEvent and conference engine: Plan and execute conference strategy end-to-endDemand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenueContent system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonanceBrand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibilityCross-functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content prioritiesBuild the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOpsSkills10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domainsRelevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatialProven experience building a marketing engine in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean teamComfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 monthsStrong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytellingExperience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise dealsStrong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processesProven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environmentsExcellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholdersCandidates must pass a criminal background check and provide two professional referencesAll candidates must be eligible for Canadian Controlled Goods Program (CGP) clearanceBenefitsCompetitive salary and PTO100% employer-paid health and dental benefits for you and your familyAnnual HSA/FSA allotmentAccess to virtual mental and physical health professionalsAnnual professional development spendOne-time tech allowanceRemote-first culture: Enjoy the flexibility of hybrid work. Though this role would ideally be based in Ottawa, the employee will have the freedom to work from home as required.Company OverviewAre you dreaming of your ideal tech career? Are you looking to relocate to a city that combines a dynamic urban lifestyle, exceptional work opportunities, and a lower cost of living? Choose Ottawa! With a robust tech ecosystem, the highest concentration of tech talent in North America (tied with the SF Bay Area), and global technology companies actively seeking top talent in the area, Ottawa offers the perfect environment for tech professionals to thrive. It was founded in undefined, and is headquartered in Ottawa, Ontario, CA, with a workforce of 11-50 employees. Its website is http://workinottawa.ca/.