[Remote] VP, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. They are seeking a strategic Vice President of Growth Marketing to lead and scale their global demand generation and growth engine, focusing on pipeline growth and revenue impact.ResponsibilitiesOwn Global Demand & Growth OutcomesOwn and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impactTranslate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmapsArchitect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOpsBuild & Scale a High‐Impact Demand EngineLead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketingIdentify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipelineOwn enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimizationSupport expansion into new markets and geographies with scalable, repeatable demand frameworksPartner Across the Go‐To‐Market OrganizationServe as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal accelerationPartner with Product Marketing and Brand to ensure demand programs are persona‐driven, differentiated, and aligned to ICPs and priority use casesCollaborate with Field Marketing on high‐touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry eventsOperate with Rigor & Modernize How We WorkDefine and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue OperationsInspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade‐offs to executive leadershipAct as executive sponsor for AI‐driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectivenessBuild & Lead a High‐Performing TeamBuild, coach, and scale a global team across demand generation, growth marketing, and performance functionsClarify ownership, priorities, and success metrics while remaining close enough to the work to diagnose issues and drive executionEstablish operating rhythms that create accountability, speed, and continuous improvementSkills15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teamsDemonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environmentsDeep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms)Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnershipsExcellent executive communication and storytelling skillsExperience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environmentsStrong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROIProven experience leading organizational change, operational modernization, or large‐scale transformation initiativesExperience operating in multinational organizations and supporting growth across mature and emerging marketsAbility to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shiftsSpirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapesEmpathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-inWilling to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognitionCompany OverviewCision is a global media intelligence company that offers PR and social software as well as analytics. It was founded in 1867, and is headquartered in Chicago, Illinois, USA, with a workforce of 1001-5000 employees. Its website is http://cision.com.Company H1B SponsorshipCision has a track record of offering H1B sponsorships, with 2 in 2026, 5 in 2025, 6 in 2024, 4 in 2023, 7 in 2022, 2 in 2021. Please note that this does not guarantee sponsorship for this specific role.