[Remote] VP, Data Cloud Consulting

Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud company that focuses on advanced marketing strategies using data-driven insights. They are seeking a Vice President of Consulting to lead a high-impact consulting organization responsible for delivering marketing strategies and measurable outcomes for clients, leveraging deep marketing and data expertise.ResponsibilitiesDevelop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approachesEstablish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagementsIdentify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planningFoster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the teamPartner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunitiesDesign comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channelsTranslate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROITranslate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channelOperationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling. Train team members and evangelize AI-first thinking across consulting and client teamsIdentify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clientsDrive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goalsAdvise clients on optimizing customer journeys through marketing funnel diagnostics and optimizationIdentify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitorsServe as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue for their business. Guide the strategy for QBRs and Key Stakeholder meetingsStandardize the development of proformas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience & campaign recommendationsSupport Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilitiesBuild data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence that aligns to their individual goals and objectivesDevelop new data-driven storytelling capabilities that answer for a client what will drive engagement and why, building a framework that can be automated for future use casesCollaborate with Account Teams and Sales to identify expansion opportunities and track contribution. Report out to upper management team impact weeklySkills12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles -- with hands-on experience leading strategic planning, brand, and performance marketing programsExperience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution modelsExcellent ability to synthesize data into insights and develop actionable recommendations and roadmapsExceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teamsA proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomesCompany OverviewZeta offers technology and marketing services to help brands acquire, engage, and retain customers. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.zetaglobal.com.Company H1B SponsorshipZeta Global has a track record of offering H1B sponsorships, with 8 in 2026, 20 in 2025, 17 in 2024, 11 in 2023, 6 in 2022, 8 in 2021, 16 in 2020. Please note that this does not guarantee sponsorship for this specific role.