[Remote] VP, B2B Marketing

Note: The job is a remote job and is open to candidates in USA. Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs. As the VP of B2B Marketing, you will define and lead the B2B marketing strategy, focusing on scaling partnerships and creating demand-generating programs that drive revenue in the healthcare sector.ResponsibilitiesOwn the B2B marketing strategy, roadmap, and success metrics, with clear alignment to company-level commercial goalsMake explicit prioritization and tradeoffs across initiatives, audiences, and channels, focusing resources on the highest-impact opportunitiesAct as a senior cross-functional partner to Sales, Product, Learning, Solutions Architecture, and Client Success, leveraging market insights to align stakeholders and prioritiesDefine and own Stepful’s B2B positioning, messaging frameworks, value propositions, and competitive differentiationLead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablementDevelop and maintain core product marketing assets and frameworks (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) that equip sellers to clearly and confidently tell the Stepful storyLead launches for new products, programs, and features; own end-to-end rollout including targeting, positioning, and sales collateral in close partnership with Product, Learning, and Solution Architecture teamsLead B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and eventsPosition Stepful as a thought leader through compelling content marketing that builds trust in a risk-averse marketSkills10+ years of experience in B2B marketing, with a proven track record in product marketing and demand generation, with at least several years experience marketing to large healthcare employersDemonstrated delivery against ambitious goals including setting strategy, owning execution it – making decisions and tradeoffExcellent storytelling instincts with the ability to craft strong narratives, impactful positioning, and messaging instincts, with the ability to translate these ideas into compelling collateral and equip GTM teams to use them effectivelyExperience partnering with senior stakeholders across the organization, including Sales, Product, Operations, and executive leadership, proactively collaborating and using insights to drive the business strategyYou have experience marketing workforce or training solutionsBenefitsMeaningful Equity StakeSubsidized Medical, Dental, and Vision insurance plan options401(k)FSA, HSA and commuter benefitsLearning stipendOpen vacation policy, including:Guidance of 15 days PTO annuallyStepful closed the last week of December15 work-from-anywhere days10 public holidays observed for 2026Company OverviewStepful is an online platform offering training and certification for various healthcare jobs. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.stepful.com.Company H1B SponsorshipStepful has a track record of offering H1B sponsorships, with 8 in 2025, 1 in 2024, 2 in 2022. Please note that this does not guarantee sponsorship for this specific role.