[Remote] Volunteer: Develop a Media Outreach and Public Relations Toolkit

Note: The job is a remote job and is open to candidates in USA. Maya's Hope Foundation, Inc. is a nonprofit dedicated to improving the lives of orphaned and impoverished children. They are seeking a skilled public relations volunteer to develop a comprehensive media outreach and PR toolkit that will enhance awareness of their mission and support their communication efforts. The role involves evaluating current media strategies, creating targeted media lists, developing templates for press releases, and providing guidance on measuring PR success.ResponsibilitiesEvaluating our current media outreach efforts and identifying opportunities for improvementDeveloping a media relations strategy focused on national, regional, and mission-aligned outletsCreating a targeted media list of journalists, producers, bloggers, podcasters, and influencers who cover philanthropy, nonprofits, international aid, disability advocacy, healthcare, human interest stories, and Ukraine-related issuesDeveloping press release and media pitch templates that can be adapted for future campaigns and success storiesIdentifying compelling story angles that could attract media coverageCreating a media outreach calendar tied to key events, awareness days, fundraising campaigns, and our annual galaRecommending best practices for building long-term relationships with journalists and media contactsProviding guidance on how to measure the success of our public relations effortsSkillsSkilled public relations professionalExperience in developing media outreach and public relations strategiesAbility to evaluate current media outreach effortsExperience in creating targeted media listsAbility to develop press release and media pitch templatesExperience in identifying compelling story angles for media coverageAbility to create a media outreach calendarKnowledge of best practices for building long-term relationships with journalists and media contactsAbility to provide guidance on measuring the success of public relations effortsCompany OverviewMaya’s Hope works to improve the quality of life of orphaned, impoverished, and special-needs children on a global scale. It was founded in 2010, and is headquartered in New York, NY, US, with a workforce of 2-10 employees. Its website is http://www.mayashope.org.