[Remote] Vice President, Tire Aftermarket Growth

Note: The job is a remote job and is open to candidates in USA. Sonsio is a leader in the automotive industry, offering comprehensive Vehicle Protection plans. The Division VP, Tire & Aftermarket Growth is responsible for transforming the Tire & Mechanical business into a scalable growth platform by defining strategy, leading cross-functional teams, and establishing market engagement models.ResponsibilitiesDefine and execute a tire-led aftermarket growth strategy aligned to Sonsio’s enterprise objectivesChampion a culture of accountability, data‑driven decision making, and cross‑functional collaborationIdentify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenueEstablish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentrationTreat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engineDesign and deploy go to market execution model by customer tier and segment, reducing dependency on executive-led deal makingOwn account segmentation (Tier 1 / Tier 2 / Tier 3) with defined engagement, coverage, and expectationsEnsure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacityDrive consistent opportunity qualification, pricing discipline, and portfolio focusChampion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoptionBuild, lead, and continuously calibrate a lean, high-impact team aligned to the future-state platform modelEstablish clear role differentiation across: Growth leadership, Strategic business development, Program enablement and executionReduce reliance on individual heroics by embedding accountability, process, and clarityAttract, develop, and retain talent capable of scaling the platform over timeEnsure tire and mechanical programs are designed for repeatability, scalability, and efficient onboardingPartner cross-functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing managementDrive standardization of data requirements, configurations, and partner handoffs for improve delivery qualityReduce reactive issue resolution through proactive root-cause elimination and improved program designDrive cross‑functional alignment to ensure teams operate from a shared understanding of program requirements, timelines, and partner expectationsMaintain strong executive-level relationships with key partners, associations, and clients while institutionalizing those relationships within the organizationRepresent Sonsio credibly in the auto aftermarket, particularly across tire-adjacent channelsProtect long‑standing relationships during periods of change, ensuring trust and alignment remain intactSkillsBachelor's degree or equivalent professional experience10+ years in the automotive aftermarket or tire industryDemonstrated success building or scaling businesses in constrained or competitive channelsProven experience leading organizational change, aligning cross‑functional teams, and modernizing operating models in complex or legacy environmentsProven ability to lead through ambiguity and redesign operating modelsStrong strategic and analytical leadership capabilitiesStrong internal operator with comfort in systems, process, and cross‑functional environmentsExperience leveraging CRM, reporting, and technology to drive growth and accountabilityExcellent communication and facilitation skillsBenefitsCommissionBonus or profit sharingPaid time offMedicalDentalVision401k match (50% on the dollar up to 7% of employee contribution)Company OverviewDealer Tire helps auto manufacturers and dealers grow their tire and light maintenance business. It is a sub-organization of Lindsay Goldberg. It was founded in 1999, and is headquartered in Cleveland, Ohio, USA, with a workforce of 1001-5000 employees. Its website is http://dealertire.com.