[Remote] Vice President Product Marketing

Note: The job is a remote job and is open to candidates in USA. Skan AI is pioneering the context engine for human and agentic execution, aiming to transform how organizations execute complex work through their AI platform. They are seeking a Vice President of Product Marketing to lead the marketing function, establish market positioning, and drive go-to-market strategies for their innovative solutions.ResponsibilitiesDefine and own Skan's positioning, messaging architecture, and value propositions across all products and solutionsDevelop compelling narratives that differentiate Skan's approach and resonate with target buyersCraft executive messaging for board presentations, conference keynotes, investor communications, and customer engagementsDrive competitive strategy and maintain competitive intelligence across the market landscapeBuild and maintain core product marketing assets including persona templates, value propositions, messaging hierarchies, use case libraries, battle cards, and ROI frameworksDevelop comprehensive sales enablement including pitch decks, demo scripts, objection handling, discovery frameworks, and sales playsCollaborate with content marketing to create high-impact assets: whitepapers, solution briefs, data sheets, demo videos, webinars, and customer storiesOwn analyst strategy and all interactions with key industry analysts (Gartner, Forrester, Everest Group, IDC)Lead analyst evaluation processes including positioning strategy, customer reference coordination, and briefing preparationTranslate analyst insights into actionable sales and marketing assets that strengthen market credibilityOwn end-to-end product launch strategy and execution for new products and capabilitiesDevelop industry-specific positioning that translates platform capabilities into vertical value propositionsPartner with Product and Revenue teams on pricing strategy, packaging evolution, and market expansionBuild customer marketing programs including reference development, case studies, and advocacy cultivationLead market research to validate opportunities, understand buyer personas, and inform product strategyEstablish systematic voice-of-customer programs through interviews, win/loss analysis, and customer feedback loopsMaintain competitive intelligence on market trends, competitor moves, messaging, and positioningSynthesize insights to inform product roadmap and go-to-market prioritiesPresent regularly to executive leadership and board on product marketing strategy, market dynamics, and business outcomesPartner with Sales, Product, and Marketing teams to ensure alignment and execution excellenceBuild and scale the product marketing function through hiring, development, and process optimizationFoster a culture of customer obsession, strategic thinking, and data-driven decision makingSkills12+ years of product marketing experience in B2B SaaS with at least 5 years in leadership rolesProven track record in positioning, messaging, and go-to-market execution for enterprise technology companiesDeep expertise in enterprise sales cycles with Global 2000 companiesDemonstrated success in analyst relations with measurable improvements in positioning and market perceptionStrong technical fluency with ability to understand complex enterprise technology and translate it into business valueExpert-level proficiency in developing go-to-market strategies, positioning frameworks, and messaging architecturesOutstanding executive communication skills with experience presenting to C-suite, boards, and large audiencesExceptional writing ability across strategic documents, sales enablement, web copy, and thought leadershipProven ability to build, lead, and develop high-performing teamsBA/BS degree; MBA or equivalent advanced degree preferredExperience in AI/ML, process intelligence, automation, or enterprise software marketsBackground in product marketing during high-growth or market inflection phasesEstablished relationships with industry analysts (Gartner, Forrester, Everest, HfS, etc.)Speaking experience at major industry conferencesExperience with pricing and packaging strategyTrack record of successful category positioning or market leadership initiativesCompany OverviewSkan AI is the enterprise system of record for work intelligence, powering AI agents trained on operational reality, not documentation, system logs, or assumptions. It was founded in 2018, and is headquartered in Menlo Park, California, USA, with a workforce of 201-500 employees. Its website is https://www.skan.ai.