[Remote] Vice President of Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. The Vice President of Marketing will lead and evolve M3 MR Group’s global marketing strategy to accelerate revenue growth and strengthen the Group’s position as a trusted healthcare market research and insights partner.ResponsibilitiesDefine and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long‑term positioningAct as senior marketing leader and partner to the CEO and Executive Leadership TeamEstablish clear marketing priorities, operating plans, and global KPIsEnsure consistency of message, brand, and execution across regions (US, Europe, APAC)Own marketing ROI, budget efficiency, and performance optimisationDrive measurable pipeline growth through integrated B2B demand generation and account‑based marketing (ABM)Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectivenessSupport strategic account growth, new client acquisition, and cross‑sell of M3 MR Group capabilities across operating brands and solutionsOwn global brand positioning for M3 MR Group within healthcare market research and insightsDefine and manage the group brand architecture—clearly differentiating M3 MR Group’s brands and propositions, with distinct positioning, messaging, and use‑cases while maintaining a consistent group‑level narrativeClearly communicate M3’s differentiation: proprietary physician panels, data quality, compliance, speed, and global scaleLead thought leadership initiatives across healthcare research, insights, and methodologyOversee PR, conferences, sponsorships (e.g. ephmra, BHBIA, Intellus), content, and external communicationsTranslate M3’s diverse research capabilities into compelling, client‑focused value propositionsOwn go‑to‑market strategies for new solutions, methodologies, and market expansionsDevelop high‑impact sales enablement materials across proposals, decks, case studies, and credentialsSupport pricing, packaging, and competitive positioning in collaboration with Commercial leadershipOwn an integrated communication plan across all group brands and products, and make sure that all communications remain on brand and on messageEnsure an appropriate cadence of high quality communications across all channels, brands and productsMaximise the leverage of thought leadership, events and product developments throughout communicationsLead global digital marketing strategy (web, SEO/SEM, email, paid media, marketing automation)Ensure tight integration between marketing systems, CRM, and sales processesUse data and insights to continually improve campaign performance and client engagementBuild, lead, and mentor a high‑performing global marketing teamDefine clear roles, success metrics, and development pathwaysEstablish scalable marketing processes and best practices across M3 MR GroupManage agencies and partners efficiently and commerciallyWork closely with Sales, Operations, Client Services, Product, and FinanceAlign with broader M3 Group branding and governance where required, while ensuring clarity and consistency across M3 MR Group operating brands and propositionsRepresent Marketing in executive, leadership, and board‑level discussionsSkillsSenior marketing leadership experience in a global B2B, data, research, healthcare, or professional services environmentProven track record of revenue‑driven marketing and demand generationStrong experience with complex, multi‑solution offerings and enterprise clientsExperience leading international teams and working at executive levelHealthcare market research or life sciences industry experienceExperience marketing proprietary platforms, panels, or data‑driven servicesExperience operating within regulated, compliance‑driven environments (e.g. ISO, GDPR)Commercial, analytical, and outcome‑focusedCredible and confident at C‑suite and client levelCollaborative and pragmatic, with the ability to influence across functionsComfortable operating in a fast‑growing, evolving global organizationBenefitsHealth and DentalLife, Accident and Disability InsurancePrescription PlanFlexible Spending Account401k Plan and MatchPaid Holidays and VacationSick Days and Personal DayCompany OverviewM3 USA believes in growth, for our company and for the people who drive it's success. It was founded in 2003, and is headquartered in Tokyo, Tokyo, JPN, with a workforce of 201-500 employees. Its website is https://www.m3.com/.