[Remote] Vice President of Growth - Personal Caregiving

Note: The job is a remote job and is open to candidates in USA. AbriCare is focused on supporting caregivers and aims to lead in Personal Care Services. The Vice President of Growth will develop and execute a growth strategy to drive market expansion and referral volume across various markets, particularly in Medicaid-funded populations.ResponsibilitiesDevelop and lead the company's growth strategy across markets and service lines, with market-specific strategies to drive client census across Missouri, Ohio, and future expansion marketsBuild and manage referral pipelines across key channels including Area Agencies on Aging (AAAs), Medicaid waiver programs, housing communities, discharge planners, and community-based organizationsNavigate state-specific Medicaid and waiver nuances, particularly in Missouri and Ohio, to ensure effective client qualification and conversionIdentify new business opportunities, referral sources, strategic partnerships, and priority geographies for expansion based on referral flow, competitive dynamics, and operational readinessConduct market analysis and competitive intelligence to inform strategic decisionsPartner with executive leadership to inform sequencing of new market launches based on demand signals and on-the-ground tractionPersonally engage in high-impact referral relationships in early markets — modeling a "roll-up-your-sleeves" approach to business developmentActivate early referral momentum in new markets, converting initial leads into repeatable growth channelsBuild trusted relationships with Medicaid building managers, housing administrators, case managers, and community leaders to generate grassroots demandCreate structured outreach cadences, CRM tracking, and conversion metrics to professionalize and scale the sales functionIn partnership with Operations, develop the go-to-market plan for new branch launches, aligning growth targets with operational readinessEnsure referral generation efforts are coordinated with hiring, scheduling, and caregiver capacity planningServe as the commercial lead when entering new states, building the growth playbook while infrastructure is being stood upMaintain tight alignment with Regional/Market Operators to ensure shared ownership of census growth and minimize silos between sales and operationsPartner with operations leadership to ensure service readiness and scalabilitySet and monitor KPIs for sales performance including referral volume, conversion rates, census growth, revenue growth, market penetration, client acquisition, and channel productivityMonitor market-level performance and adjust strategy based on data and local feedbackDevelop forecasting models to support hiring, branch expansion, and capital planningPresent growth forecasts, pipeline updates, and performance metrics to operation partners and senior leadership team membersCollaborate with operations to align campaigns with growth objectivesRepresent AbriCare in-market as a mission-driven, service-oriented leaderBuild strong relationships with referral partners, payer representatives, and community stakeholdersEnsure compliance with industry regulations and ethical standards in all growth activitiesEnsure all growth activities align with AbriCare's values and high standards of care deliverySkillsBachelor's degree required in Business, Healthcare Administration, or related field10–15+ years of progressive leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS environmentsDirect experience leading sales, census growth, or business development in PCS strongly preferredProven track record of managing and scaling sales teams in healthcare or personal care servicesExperience in Missouri and/or Ohio, with demonstrated understanding of state specific Medicaid waiver programs and AAA referral processesTrack record of driving organic growth (not solely acquisition-driven growth) in multi-site environmentsStrong leadership, coaching, and performance management skillsDeep understanding of referral networks, payer models, and regional market dynamicsExcellent communication, negotiation, and strategic planning abilitiesProficiency in CRM systems and data-driven decision-makingStrategic thinker who can design multi-state growth strategy while executing locallyStrong command of growth metrics and pipeline managementEntrepreneurial and resourceful; comfortable building in early-stage or de novo environmentsProven ability to generate demand through grassroots outreach and relationship-buildingMission-oriented, service-driven, and aligned with serving vulnerable populationsAdvanced degree preferred but not requiredExperience building or scaling an inside sales or regional growth team preferredBenefitsPerformance-based bonus opportunity & company equityHealth, dental, vision insurance401(k)Generous PTO and paid holidaysCompany Overview It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://www.abricare.com.