[Remote] Vice President, Marketing - Siding & Accessories

Note: The job is a remote job and is open to candidates in USA. Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The VP of Marketing will be responsible for leading the marketing strategies for the Siding & Accessories business unit, focusing on brand management, demand generation, and building a high-performing marketing team to drive growth and customer engagement.ResponsibilitiesLead the Siding & Accessories business unit’s overall strategic marketing plan, identifying integrated go-to-market plans, developing marketing plans to increase top and bottom-line performance and drive demand for the products in coordination with sales leadershipCustomer & Contractor Promotions & Rebates: Develops and manages programs to gain share, drive volume, engage and retain customersLoyalty & Conversion Program: Designs and implements loyalty programs to increase customer retention and satisfaction & drives clear, connected resultsAccount Based Mktg Playbooks: Channel Swot, customer playbooks, customer account planning, customer and partner newsletters, branch level-activationsMarket Strategy: Develops market strategies based on insights and analysis to guide business decisionsGo-to-Market Strategy: Plans and executes go-to-market strategies for new products or market entriesMarket Research: Conducts market research to gather insights on customer needs, market trends, and competitive landscapeCustomer Insights, VOC, Segmentation: Gathers and interprets customer feedback, including VOC (Voice of Customer) and NPS (Net Promoter Score), and Customer Journey Mapping to inform strategiesData Analysis: Analyzes data to measure the effectiveness of marketing campaigns and provide insights for decision-makingBrand Strategy & Management: Develops and maintains the brand strategy for all brands, ensuring consistency across all marketing channels and materialsBrand Equity: develops and manages all marketing assets and integrated marketing plans that build equity and optimize brand experience - websites, social communities, sales materials, search optimization, advertising, PR, brand reputation, packaging, collateralMedia Relations & Reputation Management : Owns the plan to manage and enhance our brands' reputation across all mediums, including PR, media relations, online reviews and ratings, awards and sponsorshipsDemand Generation: Develops and executes campaigns to drive brand and product demand and lead generation that nurture prospects through the sales funnelContent Marketing: Creates and oversees the content strategy, including blogs, whitepapers, videos, and infographics to attract and engage target audiencesEmail Marketing: Designs and manages email campaigns for full funnel demand generationLead Generation: Focuses on generating and qualifying leads through various inbound and outbound marketing activitiesSEO/PPC: Manages search engine optimization and pay-per-click advertising to drive traffic and leadsLead Nurture: Designs, manages and executes lead nurture program architecture, including email campaigns, text message marketing and paid remarketing to nurture leads into sales ready opportunitiesEstablish guidelines and oversee the execution for the creative development of sales tools, presentations, and training materials, aligned to brand, channel and customer strategy, to help effectively market and sell products, brands and servicesInternal Communications: Drafts, manages and deploys BU level communications on behalf of leadership teamCustomer Communications: Partners with category leaders and product managers to draft and deploy external communications regarding product discontinuations, SKU optimizations, pricing updates, etcSkillsBachelor's degree in marketing, Business Administration, or other related disciplineMinimum of 10 years in a marketing careerExperience in the building products industryProven success in multi-channel marketingGo-to-market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuildersAbility to create and gain buy-in to strategic vision for marketing and business strategiesRecord of sound fiscal management and strong analytical capabilitiesAbility to develop and present key data and recommendationsInnovative marketing leader that is goal oriented and passionate about the businessAbility to balance multiple, dynamic priorities and produce positive, measurable resultsProfessional, analytical, and problem-solving skillsAbility to lead professionals to the next level by creating and instilling a motivating business visionAbility to listen to needs with a problem-solving approach and attitudeAbility to develop collaborative working relationshipsHighly developed oral and written communications skillsMBA preferredExperience with current customer base is desiredBenefitsMedical, dental, vision benefits starting day 1401kPTOPaid holidaysFSALife insuranceLTDSTDEAPDiscount programsTuition reimbursementTrainingProfessional developmentUnion programs may vary depending on the collective bargaining agreementCompany OverviewCornerstone Building Brands provide complete building solutions for the residential and commercial markets. It is a sub-organization of Fortify Building Solutions. It was founded in 2018, and is headquartered in Cary, North Carolina, USA, with a workforce of 10001+ employees. Its website is https://www.cornerstonebuildingbrands.com/.