[Remote] Vice President Marketing

Note: The job is a remote job and is open to candidates in USA. Orange Logic is a company that has been solving complex content challenges for over two decades with its innovative Digital Asset Management system. The Vice President of Marketing will lead and scale the core marketing functions, focusing on driving enterprise pipeline growth and strengthening the company's position in the enterprise SaaS market.ResponsibilitiesSet and own the global marketing strategy focused on enterprise pipeline growth, revenue impact, and high-value dealsTranslate company objectives into clear marketing priorities, performance targets, and KPIsMaintain full accountability for marketing-sourced pipeline, SAL/SQL and MQL contribution, and revenue alignmentDevelop and execute a comprehensive GEO and AEO strategyBuild content and website experiences optimized for AI-driven discovery and answer enginesEstablish measurement frameworks for AI visibility, citation rates, answer share, and AI-influenced pipelineImplement AI tools across content creation, personalization, competitive intelligence, customer insights, campaign optimization, and reportingEvaluate and deploy emerging AI technologies that create competitive advantageDefine the enterprise demand generation strategy, investment priorities, and success metricsLead through the Head of Demand Generation to scale ABM, field marketing, digital, and content programsReview performance, optimize mix and spend, and ensure strong alignment with sales territories, key accounts, and major opportunitiesPartner with the Senior Director of Brand & Communications to set brand strategy, corporate messaging, and positioning standards for the companyEnsure consistency and differentiation across web, SEO/GEO, content, social, PR, and analyst channelsEnsure consistent, differentiated messaging across all channels and touchpointsPartner closely with the CRO and sales leadership to support complex enterprise sales cyclesEnsure marketing messaging, content, and programs address buyer needs throughout high-value sales conversationsGuide ICP definition, segmentation, competitive positioning, and market prioritization in partnership with product and salesEstablish operational rigor across the marketing organization, including planning, reporting, attribution, and forecastingDrive scalable processes, tools, and best practices that enable efficient, sustainable growthEnsure marketing performance is visible, measurable, and aligned to company revenue goalsLead by example as a high-impact marketing leader, fostering a collaborative, results-driven culture across brand, communications, demand generation, and field marketingLead across all digital channels, including Social Media, Web, and leveraging modern Generative AI tools and technologiesManage and develop the global marketing team, ensuring clear ownership, strong cross-functional alignment, and consistent performance managementScale the marketing team using modern AI and other automation toolsSkillsProven experience leading multiple marketing functions within a B2B or enterprise SaaS organization at scale ($50+M ARR)Ability to set direction while remaining involved in execution as neededDemonstrated success building and optimizing demand generation engines that support enterprise salesProven experience partnering closely with sales, product, and executive teamsStrong ability to translate complex products into clear, compelling value propositionsExperience marketing SaaS products to large enterprises with deal sizes ranging from $100K to $1MBenefitsCompetitive salary + bonusMedical, Dental, & Vision InsuranceLife & Disability Insurance401(k) & Roth with 4% employer match (fully vested)20 Days PTO8 Weeks Parental Leave8 Company HolidaysRemote Work EnvironmentCompany OverviewOrange Logic is a software research firm that provides innovative approaches in multiple fields including digital asset management. It was founded in 1998, and is headquartered in Irvine, California, USA, with a workforce of 201-500 employees. Its website is https://www.orangelogic.com.