[Remote] Vice President, Marketing

Note: The job is a remote job and is open to candidates in USA. Hatch is an AI growth engine for service businesses, seeking a Vice President of Marketing to lead their marketing efforts in the AI SaaS sector. The VP will be responsible for brand positioning, demand generation, and customer growth, establishing Hatch as a market leader in AI-powered lead management.ResponsibilitiesOwn and refine Hatch’s product positioning and messagingOversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growthStrengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businessesPartner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launchesLead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trendsSet KPIs, manage budgets, and analyze campaign and pipeline performance to inform strategy and continuous improvementBuild, mentor, and scale a high-performing, cross-functional marketing teamSkillsYou are scrappy, hands-on, and ready to build from the ground up—willing to dive in head first to establish the marketing function, processes, and foundational teamYou thrive in fast-moving, high-growth environments, and you aren't afraid to try new things or pivot as neededYou are equally comfortable rolling up your sleeves on tactical work as you are building and scaling your teamYou see yourself as THE marketing leader—owning the function, setting the vision, and being accountable for resultsYou are comfortable working with a CEO who is product-led but has limited direct marketing expertise; you're ready to educate, influence, and drive the strategy independentlyA strong sense of ownership, grit, and the ability to motivate and lead by example8+ years experience in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticalsDemonstrated success in building pipeline and brand presence in a high-growth, fast-paced environmentData-driven mindset with expertise in marketing analytics and performance optimizationExperience leading teams across content, demand generation, and product marketingExceptional written, verbal, and visual communication skillsProficiency with modern MarTech (HubSpot, Marketo, Salesforce, analytics/BI platforms, etc.)Passion for driving real customer impact through technology and operational excellenceBenefitsFull medical, vision, and dental15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holidayUp to 14 weeks of parental leaveMonthly wellness subsidyWork from home reimbursementFlexible spending account401(k) retirement savings planEmployee stock purchase planYou may also be offered a bonus, restricted stock units, and benefits.Company OverviewHatch develops an AI-driven communication platform to help businesses automate sales conversations from one collaborative workspace. It was founded in 2016, and is headquartered in Richmond, Virginia, USA, with a workforce of 51-200 employees. Its website is https://www.usehatchapp.com.