[Remote] Vice President, Marketing

Note: The job is a remote job and is open to candidates in USA. Veristat is a global company with over 30 years of expertise in accelerating life-changing therapies to patients worldwide. The Vice President of Marketing will build and lead a high-impact marketing function that drives measurable pipeline growth, conversion, and revenue impact, establishing strategies that position marketing as a core contributor to business performance.ResponsibilitiesBuild and lead a high-impact marketing function that drives measurable pipeline growth, conversion, and revenue impactPosition marketing as a core contributor to business performance through demand generation, market influence, and strategic growth initiativesEstablish the strategy, structure, and operational discipline needed to create a scalable inbound engineStrengthen outbound effectivenessEnsure marketing’s contribution to revenue is visible, measurable, and defensibleBuild market credibility and brand equityDevelop the infrastructure, processes, and performance standards that withstand scrutiny from executive leadership, the board, and external stakeholdersSkills15+ years in B2B marketing, with a minimum of 4 years leading a full marketing function with P&L accountabilityDemonstrated experience in a PE-backed or investor-backed environment, with direct exposure to the commercial rigor that comes with external investor scrutiny, due diligence processes, board-level reporting, and building marketing infrastructure that holds its value under examinationProven track record of building and scaling inbound and outbound demand generation simultaneously, candidates who have done one but not the other will not be the right fitExperience leading marketing through significant organizational change, acquisition integration, brand consolidation, major service or product launches, or rapid commercial scalingTrack record of building marketing organizations from scratch or from a low base, this role is about building, not maintainingExperience presenting marketing strategy and performance to board-level stakeholders, and doing so in commercial language rather than marketing languageFull-funnel commercial fluency, genuinely capable across brand, demand generation, content, digital marketing, and marketing operations, with no significant blind spotsHubSpot expertise, not just awareness, but deep working knowledge of how to build it as a commercial system including attribution, lifecycle management, and reportingDigital strategy, a working understanding of SEO, SEM, paid social, conversion rate optimization, and website strategy as interconnected commercial leversPipeline attribution, has built or significantly contributed to a marketing attribution model that was used to make real resource allocation decisionsData literacy, reads dashboards, interprets conversion data, and makes resourcing decisions based on evidence rather than instinctExcellent communicator, can write a compelling strategic brief as fluently as they can present to a board, and can adapt between audiences without losing clarity or credibilityBudget management, experienced managing and optimizing a meaningful marketing budget against commercial targetsExperience in life sciences, clinical research, pharmaceutical services, or a similarly complex, relationship-driven, scientifically grounded B2B services environment, strongly preferred and will be weighted heavilyBenefitsRemote workingFlexible time offPaid holidaysMedical insuranceTuition reimbursementRetirement plansCompany OverviewVeristat is a full service Clinical Research Organization (CRO). It was founded in 1994, and is headquartered in London, England, GBR, with a workforce of 501-1000 employees. Its website is http://www.veristat.com.