[Remote] Vice President, Marketing

Note: The job is a remote job and is open to candidates in USA. Hatch is the AI growth engine for service businesses, trusted by 2,000+ brands in home services and home improvement. The VP of Marketing will lead and expand Hatch’s marketing efforts, driving strategic brand positioning, demand generation, and customer growth to establish Hatch as the market leader in AI-powered lead management.ResponsibilitiesOwn and refine Hatch’s product positioning and messagingOversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growthStrengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businessesPartner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launchesLead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trendsSet KPIs, manage budgets, and analyze campaign and pipeline performance to inform strategy and continuous improvementBuild, mentor, and scale a high-performing, cross-functional marketing teamSkills8+ years experience in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticalsDemonstrated success in building pipeline and brand presence in a high-growth, fast-paced environmentData-driven mindset with expertise in marketing analytics and performance optimizationExperience leading teams across content, demand generation, and product marketingExceptional written, verbal, and visual communication skillsProficiency with modern MarTech (HubSpot, Marketo, Salesforce, analytics/BI platforms, etc.)Passion for driving real customer impact through technology and operational excellenceBenefitsFull medical, vision, and dental15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holidayUp to 14 weeks of parental leaveMonthly wellness subsidyWork from home reimbursementFlexible spending account401(k) retirement savings planEmployee stock purchase planYou may also be offered a bonus, restricted stock units, and benefits.Company OverviewHatch develops an AI-driven communication platform to help businesses automate sales conversations from one collaborative workspace. It was founded in 2016, and is headquartered in Richmond, Virginia, USA, with a workforce of 51-200 employees. Its website is https://www.usehatchapp.com.