[Remote] Vice President, Customer Acquisition

Note: The job is a remote job and is open to candidates in USA. Sundays for Dogs is a direct-to-consumer brand transforming the pet food industry with human-grade recipes. They are seeking a Vice President of Customer Acquisition to develop and execute growth strategies, manage media buying, and enhance customer acquisition efforts across various channels. Responsibilities • Lead the development and execution of customer acquisition strategies that align with the company’s growth objectives and unit economics • Manage a rigorous investment process that effectively measures attribution and is designed around incrementality • Oversee all media buying and planning activities, optimizing campaigns across all channels including social, search, TV, direct mail, podcasting, etc… • Manage website performance, ensuring a seamless user experience that maximizes conversion rates and engages customers effectively through custom landing pages and other experiences • Utilize A/B testing, conversion rate optimization (CRO), search engine optimization (SEO), answer engine optimization (AEO), and content marketing techniques to continually enhance customer acquisition efforts • Leverage data and insights for decision-making, manage reporting workflows, and lead read-outs designed to educate teams on what’s working and what’s not • Collaborate cross-functionally finance, operations, creative, brand, customer service, and retention to align acquisition strategies with business goals • Develop strategic promotional strategies that protect the brand while delivering incremental sales • Stay abreast of emerging trends and technologies in martech, especially artificial intelligence, to help drive efficiencies, innovation and performance Skills • Minimum of 10 years of experience in performance marketing, with a strong background in media buying and planning • Proven expertise in digital (social, search, display, OLV) and CTV advertising • Strong analytical skills and a data-driven mindset, with proficiency in analytics tools and multi-touch attribution • In-depth knowledge of D2C and subscription business models • Experience with A/B testing, conversion rate optimization (CRO), and SEO • Highly technical with the ability to implement and manage advanced marketing technologies and analytics platforms • Exceptional communication and leadership skills, with the ability to inspire and lead a team toward achieving aggressive growth targets • Experience is running agency searches/ RFP processes, and vendor contract negotiations • Familiarity in linear television • Experience with marketing mix modeling • Curiosity and interest in leveraging artificial intelligence within the marketing function Benefits • Unlimited PTO – we trust you to take the time you need. • Equity program – a chance to own part of the company! • 401k plan with employer match – invest in your future. • Annual work-from-home stipend – set up your workspace for success. • Competitive Medical, Dental, Vision plans – company covers 80%. • Sundays subscription for your pup! – because we care about your furry friends. • Parental leave & PAWrental leave – support for growing families, both human and pet. • Discounted pet insurance – keep your pets happy and healthy. Company Overview • Sundays for Dogs engages in the online retail of dog foods that are made by an air-drying method. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is Apply tot his job