[Remote] V106 - Marketing Assistant | Digital Advertising Specialist

Note: The job is a remote job and is open to candidates in USA. Job Duck is a lifestyle company that connects ambitious individuals with remote job opportunities in the US. They are seeking a Digital Marketing Specialist to lead and optimize paid advertising efforts for a growing legal services organization, focusing on generating high-quality leads and driving measurable business growth.ResponsibilitiesPresent campaign performance reports and recommendations directly to leadershipConduct structured testing on creative assets, ad copy, audiences, and landing pagesUse feedback from intake and sales teams to improve targeting and eliminate low quality lead sourcesReport on key metrics including cost per lead, customer acquisition cost, return on ad spend, conversion rates, and lead qualityCreate and maintain dashboards that provide visibility into marketing performanceAnalyze campaign performance and implement data driven optimization strategiesManage daily, weekly, and monthly advertising budgets while optimizing bidding strategiesEnsure accurate attribution for phone call and form submission conversionsMaintain and improve conversion tracking infrastructure using Google Tag Manager, Meta Pixel, Google Analytics 4, and CallRailOwn end to end paid advertising campaigns across Google Ads, Meta platforms, and YouTubeWrite and optimize advertising copy and headlines for high intent search trafficDevelop and test audience segments including custom, lookalike, in market, and retargeting audiencesBuild, launch, manage, and optimize campaigns designed to generate qualified leadsDevelop digital marketing advertisements for targeted audiencesComply with company policies, procedures, and professional standardsParticipate in weekly marketing and strategy meetingsStay informed on platform updates, advertising trends, and legal marketing compliance requirementsMaintain organized campaign documentation, creative assets, and testing recordsCollaborate with intake and sales teams to evaluate lead quality and conversion performanceSkillsMinimum of 3 years of hands on paid advertising experience with measurable lead generation resultsDemonstrated expertise in Google Ads including Search, Display, Local Services Ads, and YouTube campaignsDemonstrated expertise in Meta Ads Manager including Facebook and Instagram campaignsGoogle Ads Certification requiredProven experience managing monthly advertising budgets of $5,000 or moreAdvanced experience with Google Tag Manager including conversion tracking, event configuration, and troubleshootingProficiency with Google Analytics 4 including attribution modeling, funnel analysis, and custom reportingExperience with CallRail or similar call tracking platformsExperience creating and maintaining performance dashboardsMeta Blueprint Certification preferredPrior experience in legal services, criminal defense, or a comparable professional services industry preferredFamiliarity with legal advertising policies and compliance requirementsSpanish proficiency preferredCompany OverviewWe help incredible people find amazing careers working from home for a United States-based business. It was founded in undefined, and is headquartered in , with a workforce of 201-500 employees. Its website is https://jobduck.com/.