[Remote] UGC Campaign Lead/Content Strategist [Global Remote]
Note: The job is a remote job and is open to candidates in USA. ViReal is a consumer app growth company that partners with app founders to drive installs and revenue through organic UGC and micro-influencer campaigns. The UGC Campaign Lead will be responsible for running multiple UGC campaigns, managing content strategy, and analyzing performance data to ensure campaign success.
Responsibilities
• Lead content strategy across 6-7 UGC campaigns. Niche research, content briefs (twice weekly per campaign), creator recruitment
• Manage creator rosters end-to-end. Sourcing decisions, quality assessment, performance evaluation, difficult conversations, replacement decisions
• Analyse campaign performance data and adapt strategy in real time. This is install-focused organic UGC, so the metrics that matter are conversion and revenue, not vanity
• Deliver strategic reporting to clients. Clear narrative on what's working, what isn't, and what's changing, framed in a way that builds client confidence even when results are mixed
• Build and scale repeatable processes and frameworks alongside leadership as the campaign function grows
Skills
• Hungry to build and scale a company as a key early hire
• Fast learner with low ego
• Comfortable having difficult conversations. Cutting creators, pushing back on clients, delivering honest assessments when a campaign isn't working
• Managed UGC or influencer campaigns before, with a deep understanding of viral content and social media algorithms
• Proven track record of producing viral content
• Experience in consumer product marketing and growth
• Excellent written and verbal communications
• Strong organisational and project management skills
Benefits
• Highly Competitive compensation (dependent on experience)
• Meaningful equity in a fast-growing business, with a founding team with multiple exits
• Work fully remote from anywhere in North America, South America, Europe or Asia
Company Overview
• Growth partnerships for consumer apps. Driving profitable distribution, installs and revenue growth. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://www.virealapps.com.
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Responsibilities
• Lead content strategy across 6-7 UGC campaigns. Niche research, content briefs (twice weekly per campaign), creator recruitment
• Manage creator rosters end-to-end. Sourcing decisions, quality assessment, performance evaluation, difficult conversations, replacement decisions
• Analyse campaign performance data and adapt strategy in real time. This is install-focused organic UGC, so the metrics that matter are conversion and revenue, not vanity
• Deliver strategic reporting to clients. Clear narrative on what's working, what isn't, and what's changing, framed in a way that builds client confidence even when results are mixed
• Build and scale repeatable processes and frameworks alongside leadership as the campaign function grows
Skills
• Hungry to build and scale a company as a key early hire
• Fast learner with low ego
• Comfortable having difficult conversations. Cutting creators, pushing back on clients, delivering honest assessments when a campaign isn't working
• Managed UGC or influencer campaigns before, with a deep understanding of viral content and social media algorithms
• Proven track record of producing viral content
• Experience in consumer product marketing and growth
• Excellent written and verbal communications
• Strong organisational and project management skills
Benefits
• Highly Competitive compensation (dependent on experience)
• Meaningful equity in a fast-growing business, with a founding team with multiple exits
• Work fully remote from anywhere in North America, South America, Europe or Asia
Company Overview
• Growth partnerships for consumer apps. Driving profitable distribution, installs and revenue growth. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://www.virealapps.com.
Apply tot his job
Apply To this Job