[Remote] Technical Email Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Arrae is a growing, mission-driven brand in the wellness space seeking a Technical Email Marketing Specialist. The role involves owning the execution and optimization of email and SMS marketing channels, ensuring campaigns are built accurately, deployed on time, and optimized for performance.ResponsibilitiesOwn the day-to-day technical execution of Arrae's email marketing program across email and SMS, ensuring campaigns and automations are built accurately, deployed on time, and optimized for performanceBuild, QA, schedule, and launch campaigns in Klaviyo, managing audience segmentation, dynamic content, personalization, and schedulingBuild, maintain, and optimize flows, including post-purchase, welcome, replenishment, browse abandonment, cart abandonment, winback, and engagement journeysDevelop and manage sophisticated audience segments to support personalization, testing initiatives, and lifecycle targetingMonitor flow performance and campaign health, proactively identifying opportunities for optimization and troubleshooting issues as they ariseOwn A/B testing execution across campaigns and flows, including setup, tracking, documentation, analysis, and presentation of findings to the broader teamConduct thorough QA across email, SMS, links, UTMs, dynamic content, and personalization variables to ensure flawless executionMaintain retention platform operations, including customer properties, custom events, list cleans, integrations, and data hygieneSkills2–3+ years of experience in retention marketing, email marketing, CRM operations, or lifecycle marketing within an e-commerce or DTC environmentAdvanced Klaviyo expertise is requiredAbility to troubleshoot technical issues independently, including flow logic, integrations, rendering issues, tracking discrepancies, and basic HTML/CSS edits when neededStrong analytical skills and a genuine passion for data, testing, measurement, and continuous optimizationExceptional organizational skills with meticulous attention to detail and a proven ability to manage multiple moving pieces without sacrificing qualityExperience documenting processes, maintaining testing libraries, and creating operational systems that improve team efficiencyFamiliarity with attribution, UTM tracking, and retention reportingBasic HTML/CSS knowledge for email troubleshooting and template editsExperience supporting A/B testing and experimentation programsExperience within beauty, wellness, health, or high-growth DTC brandsExperience with or desire to learn email authentication and deliverability best practices, including DMARC, SPF, DKIM, domain reputation monitoring, and inbox placement optimizationCompany OverviewArrae provides natural supplements that aid digestion. It was founded in undefined, and is headquartered in New York, New York, USA, with a workforce of 2-10 employees. Its website is https://www.arrae.com.Company H1B SponsorshipArrae has a track record of offering H1B sponsorships, with 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.