[Remote] SVP, Product Marketing & Enablement

Note: The job is a remote job and is open to candidates in USA. Sinch is pioneering the way the world communicates and is seeking an accomplished and strategic Senior Vice President (SVP) of Product Marketing and Enablement to lead their marketing strategies. This role involves shaping and executing marketing strategies to promote Sinch's cloud communications solutions and ensuring exceptional customer experiences.ResponsibilitiesTranslate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segmentWork closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiencesLead the global revenue enablement strategy, ensuring all customer-facing teams (sales, customer success, and partners) are equipped with the messaging, content, tools, and training needed to accelerate revenue growthDesign and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segmentsPartner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectivenessDrive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market, be it direct to enterprise, self-serve, or through partnersCollaborate closely with technical teams to translate complex product features across both network, API, application and solutions into clear, customer-centric benefits for each segmentLead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels and addressing the specific requirements of our diverse routes to market, be it direct to enterprise, self-serve, or through partnersWork closely with sales teams to enable their success through impactful sales collateral, training materials, and competitive intelligence tailored to each segmentCollaborate with cross-functional teams to create and implement marketing campaigns that span diverse communication channels, ensuring they resonate with target audiences across various touchpoints and segmentsInfuse a deep understanding of customer needs and preferences into marketing materials, enhancing resonance across different communication channels and segmentsEmbrace an AI-first mindset to figure out how we can scale our product marketing efforts more effectively, both internally and externally. We are looking for a leader with proven plays and a willingness to test and learnConduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segmentsRegularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly, taking into account the nuances of each customer segmentTogether with our product development organization ensure the voice of our customers is front and center of Sinch's product and GTM strategyWork closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals, with a specific focus on the unique requirements of our customersProvide strategic insights to leadership on market dynamics, customer feedback, and competitive intelligence for each segment, all with a commitment to delivering exceptional customer experiencesInteract with industry analysts from organizations such as Gartner, IDC, Forrester, and others, building relationships and ensuring Sinch is positively positioned within industry reports and evaluationsRepresent Sinch at leading industry events, conferences, and tradeshows showcasing, our products, thought leadership, and engaging with key stakeholders in the industrySkills15+ years of proven experience in product marketing leadership roles within the technology or SaaS industryBachelor's degree in Marketing, Business, or a related fieldStrong understanding of CPaaS, telecommunications, or related industriesDemonstrated success in developing and executing go-to-market strategies for complex, technical productsExcellent leadership, communication, and collaboration skills with a commitment to a customer-centric approachA change agent with a deep sense of curiosity, a growth mindset, and a passion for experimentationExperience partnering with product and GTM teamsCapable of making decisive choices, even with incomplete data, to help drive growthMBA is a plusProximity to our key hubs in San Antonio/Austin, Chicago, or Atlanta is a major plusBenefitsWe offer comprehensive market competitive medical, dental, and vision plans.A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.Take advantage of our free virtual counselling resources through our global Employee Assistance Program.Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.Enjoy a generous paid time off program.We offer paid parental leave and family planning support.Our flexible remote work offerings allow you to work wherever you are the most productive and successful.Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.Company OverviewSinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement. It was founded in 2008, and is headquartered in Stockholm, Stockholms Lan, SWE, with a workforce of 1001-5000 employees. Its website is https://www.sinch.com.