[Remote] SVP, Media Planning Director, Automotive

Note: The job is a remote job and is open to candidates in USA. Zimmerman Advertising is seeking an SVP, Media Planning Director, Automotive to manage a media planning team focused on developing and submitting media plans and analyses for Automotive Clients. This role involves directing media campaigns across various platforms and ensuring client expectations are met through effective communication and presentations.ResponsibilitiesDirect the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Automotive ClientsNational and local broadcast television in traditional and direct response formatsNational, Local and Unwired use of cable television and National or Local radioPaid Digital, Mobile, Social Media StrategiesOutdoor advertisingNational and Local newspaper and magazine (offline and online)Couponing via FSI, shared and direct mail alternativesLocal events ideation and implementation, i.e., local guerilla marketingWork as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectivesImpeccable ability to create and present full media presentations to clientsManage Automotive clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clientsDeliver concise, informative and convincing presentations to Agency and client Senior and Executive managementWork with Interactive media team senior leadership defining integration approaches of traditional and digital media(s)Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environmentIdentify, develop, present, implement and optimize traditional media plans, strategies and tacticsManage the traditional media campaign process for assigned clients in tandem with the Interactive media teamWork with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analysesPrepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outletsManage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)Develop POVs as needed in response to client needs or requestsReview decks and plans from other planning staff to be 'client ready'Skills10+ years integrated media planning experience including VP and/or Group Media Director (GMD) levelExperience working with Automotive Clients within an Advertising/Marketing Agency with a proven track record is requiredExperienced in all relevant Media expressions such as Broadcast, Online, Print, OOHExcellent presentation and writing skillsProven ability to conceive and develop quality, well-conceived and successful media plansExperience directly leading and managing a staff of 10 or moreExperience managing and coordinating inter-departmental efforts at the director and/or senior levelExperience negotiating short and long-term contracts with vendorsMS Office: Internet Explorer, Excel, Word and PowerPointExperience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and SimmonsA four year college degree or equivalent in Business, Communications, Marketing backgroundUnderstanding of all forms of media avenueFull service agency or major media buying service experienceCompany OverviewZimmerman Advertising is a professional full-service advertisement agency, specializing in retail business. It was founded in 1984, and is headquartered in Fort Lauderdale, Florida, USA, with a workforce of 501-1000 employees. Its website is https://www.zadv.com.Company H1B SponsorshipZimmerman Advertising has a track record of offering H1B sponsorships, with 2 in 2025, 2 in 2023, 2 in 2022. Please note that this does not guarantee sponsorship for this specific role.