[Remote] Strategic Marketing Programs Manager

Note: The job is a remote job and is open to candidates in USA. AssetWatch is a company focused on enhancing manufacturing uptime through condition monitoring solutions. They are seeking a strategic marketing programs manager to oversee key marketing initiatives, manage partnerships, and execute campaigns that drive engagement and pipeline growth.ResponsibilitiesOwn and execute key strategic media and partner programsOwn day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership teamPlan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metricsNavigate partner communications thoughtfully—balancing advocacy, collaboration, and business goalsStandardize processes that improve consistency, predictability, and scalability of partner-led motionsBuild and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growthAdvocate for the company’s vision and value proposition within strategic alliances and broader market conversationsPlan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site executionSupport broader AssetWatch partner initiatives as needed in collaboration with the partnerships teamEvaluate event performance and contribute to recommendations for future investmentsHelp shape campaign briefs, partner messaging, and promotional plansCollaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externallyEnsure messaging is clear, concise, and tailored to partner audiencesAdapt messaging in real time during partner conversations and campaign executionIdentify and coordinate with industry voices, creators, and external partnersAssist in briefing, content development, and campaign execution for influencer initiativesManage timelines, publishing schedules, and campaign trackingCollaborate with leadership to evolve and scale the program over timePartner with Marketing Ops to track campaign performance, engagement, and pipeline influenceOwn follow-through on partner deliverables, timelines, and reportingContribute to partner reviews and internal updates with clear insights and recommendationsContinuously optimize programs based on performance data and feedbackSkills3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generationProven ability to own and execute marketing programs tied to pipeline goalsStrong project management skills with the ability to manage multiple high-priority workstreams simultaneouslyDemonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impactExperience working with external partners and vendors, with the ability to build trust and manage relationships effectivelyStrong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real timeExperience executing events, webinars, and co-marketing campaignsSolid content instincts—able to contribute to messaging, briefs, and campaign developmentComfortable working in a fast-moving, evolving environment with shifting prioritiesStrong executive presence with experience influencing senior stakeholders internally and externallyProgram-building mindset with experience developing repeatable frameworks and scalable processesOwnership mentality with a bias toward action, accountability, and resultsBenefitsCompetitive compensation package including stock optionsFlexible work scheduleComprehensive benefits including retirement plan matchOpportunity to make a real impact every dayWork with a dynamic and growing teamUnlimited PTOCompany OverviewManufacturing facilities face common challenges including stressed equipment, unplanned downtime, and strained personnel. It was founded in 2014, and is headquartered in Westerville, Ohio, USA, with a workforce of 201-500 employees. Its website is https://www.assetwatch.com/.