[Remote] Strategic Marketing Copywriter

Note: The job is a remote job and is open to candidates in USA. HH Global is a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. The Strategic Marketing Copywriter will craft compelling copy across various media, focusing on digital assets for the US and LATAM markets while collaborating closely with the Art Director and Creative Strategist.ResponsibilitiesCollaborate closely with the Creative Strategist and Art Director to translate complex marketing objectives and strategic briefs into innovative, engaging, and performance-driven copy concepts and executionsDevelop clear, concise, and persuasive copy for a wide range of marketing assets, including but not limited to: Digital: Paid Social Ads (copy and scripts), Display Ads, Website Landing Pages, Email Marketing, Video Scripts (short-form and long-form). Traditional/Integrated: Out-of-Home (OOH), Radio Scripts, Print Ads, and Integrated Campaign TaglinesEnsure all copy adheres to the client’s brand voice, tone, and style guidelines while optimizing for channel best practices and regional nuances, particularly for US and LATAM audiencesLead the ideation and development of localized and culturally relevant content for Spanish and Portuguese-speaking marketsProactively integrate AI and Generative AI tools into the copywriting workflow to accelerate drafting, generate variations, optimize for performance, and streamline content production, focusing on speed and scaleStay current with advancements in creative technology and AI to continuously identify new ways to enhance the agency’s content offering and efficiencyImplement A/B testing copy frameworks, utilizing data and AI-driven insights to refine messaging and maximize conversion and engagement ratesWork collaboratively within a dynamic, fast-paced environment, taking constructive feedback and translating it into enhanced creative solutionsUnderstand and interpret key performance indicators (KPIs) and marketing data to inform strategic copy decisions and ensure creative output is directly aligned with driving revenue, acquisition, and return on investment (ROI)Present creative work confidently and articulately to internal stakeholders and client teams, defending strategic choices based on marketing objectives and audience insightsSkills5+ years of experience as a Copywriter, preferably within an in-house agency, creative agency, or marketing department, with a focus on large-scale digital marketing campaignsDemonstrable portfolio showcasing high-impact, performance-driven digital advertising copy (social, display, video) for a global brand, ideally in the technology sectorProven experience working directly with Creative Strategists and Art Directors as a core creative teamDeep understanding of the US and/or LATAM consumer markets and cultural sensitivitiesExceptional ability to grasp complex technical concepts and translate them into simple, engaging, and consumer-friendly languageProficiency in utilizing AI copywriting tools and a strong willingness to push the boundaries of technology in the creative processExperience in copywriting for multiple platforms and campaign types (ATL, BTL, TTL)Fluency in Spanish and/or Portuguese is a significant asset, though not mandatoryExperience working within a rapid-iteration, agile creative production environmentOutstanding communication and presentation skillsCompany OverviewHH Global is the trusted marketing execution partner of the world’s leading brands. It was founded in 1991, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is http://www.hhglobal.com/.