[Remote] Staff Product Manager, Martech

Note: The job is a remote job and is open to candidates in USA. The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, and they are seeking a Staff Product Manager in Martech. This role is responsible for driving customer acquisition and retention through the strategic development of marketing data and technology infrastructure, managing multiple engineering squads, and optimizing marketing spend efficiency.ResponsibilitiesDefine, articulate, and execute the product vision and long-term strategy for martech, including scaled customer journey personalization across channels, and content & offer creation, and loyaltyManage multiple engineering squads, technical backlogs, and data science collaborators to ship world-class features while balancing tech debtPartner deeply with Marketing, Sales, and Merchandising leaders to design automation strategies that optimize marketing spend efficiencyWrite clear technical requirements and user stories that eliminate workflow friction and maximize technical team velocityBuild business cases, prioritize roadmap scope ruthlessly, and establish quantitative metrics to measure the business value of launched featuresMentor and develop cross-functional product talent, acting as a fierce advocate for customer empathy across the broader organizationSkills7+ years of experience in Product Management with a dedicated focus on marketing technology, with a proven emphasis on backend martech infrastructure, data platform architectures, or core growth engines rather than pure creative campaign executionDirect experience designing, scaling, or managing Customer Data Platforms (CDPs), customer identity resolution/graphs, and cross-channel marketing automation frameworksProven technical ownership over enterprise-scale transaction/entitlement infrastructure, loyalty programs, or automated promotional engines (e.g., site credits, coupons, and points systems)Proven track record of managing and leading multiple concurrent engineering squads or highly technical, cross-functional platform initiativesDemonstrated experience with core software development workflows, web technologies, complex API integrations, and managing high-scale technical backlogsStrong analytical expertise utilizing data, metrics, and quantitative frameworks (e.g., CLV, ROAS, retention loops) to back up roadmap assumptions and drive platform actionsExceptional technical communication skills with a history of translating complex data pipelines and presenting strategic product recommendations to executive managementAbility to travel as needed, up to 10%Experience with advanced Data Engineering and Data Science marketing pipelines, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and predictive customer lifetime value modelsExperience with analytics, cross-channel experimentation, and agentic AI rapid iteration workflows—taking analysis to hypothesis to experiment to learning in rapid succession to drive top-line growthFamiliarity with Content Management Systems (CMS), Owned and Paid Activation Platforms, and managing data governance privacy standardsBenefitsEmployee Stock Purchase Plan401K with Company MatchMedical, Dental & Vision InsurancePaid Parental Leave9 Paid Company HolidaysFlexible Time Off (With Manager Approval)Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.Company OverviewThe RealReal is an online marketplace for authenticated and consigned luxury goods. It was founded in 2011, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.therealreal.com.Company H1B SponsorshipThe RealReal has a track record of offering H1B sponsorships, with 5 in 2025, 10 in 2024, 10 in 2023, 14 in 2022, 8 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.