[Remote] Sr. Product Marketing Manager - Public Sector

Note: The job is a remote job and is open to candidates in USA. NinjaOne is a company that unifies IT to simplify work for nearly 40,000 customers in 140+ countries. They are seeking a Senior Product Marketing Manager for the Public Sector Segment to own the go-to-market strategy and collaborate with cross-functional teams to drive awareness, adoption, and revenue growth across government audiences.ResponsibilitiesAct as the voice of the Public Sector market within NinjaOne, grounding messaging in real-world agency needs, compliance requirements, and emerging government IT trendsOwn Public Sector buyer and persona insights, including Federal vs. SLED nuances, procurement motions, agency pain points, compliance drivers, and competitive dynamicsCollaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for Federal, SLED, and regulated-sector IT buyersPartner with the Public Sector Segment Marketing Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the government audienceIdentify opportunities to evolve NinjaOne's Public Sector positioning and messaging to align with mandates such as zero-trust, FedRAMP, CMMC, and CISA directivesLead GTM strategy for Public Sector-focused launches, partnering with Product, Sales, and Marketing to drive awareness, adoption, and pipeline growthBuild messaging and tools that help both direct sales and agency-facing teams articulate NinjaOne's differentiated value within government procurement contextsPartner with the Head of Public Sector Sales and Revenue Enablement to deliver joint workshops, webinars, and training that help government-facing reps navigate complex procurement cyclesHelp prioritize and execute the Public Sector roadmap for enablement, campaigns, launches, and field support in partnership with Product, Sales, and Marketing stakeholdersDevelop Public Sector ideal customer profiles, segmentation strategies, and targeting plans to improve focus and execution across Federal and SLED audiencesCreate Public Sector-focused enablement content including pitch decks, solution guides, competitive battlecards, objection-handling tools, and agency success stories as well as maintain a reusable PubSec enablement librarySimplify complex compliance requirements and product capabilities into clear, actionable insights so internal teams can confidently speak to NinjaOne's value in regulated environmentsDeliver training and ongoing support for the sales team to ensure alignment with key Public Sector messaging, compliance positioning, and procurement best practicesBuild and maintain tools that help articulate product value, including capability statements, agency case studies, and RFP/RFI response frameworks that highlight measurable mission outcomesHelp position NinjaOne as the most trusted IT management platform for modern government IT teams through strategic storytelling and thought leadershipContribute to industry content such as whitepapers, compliance guides, webinars, community panels, and agency-facing campaigns alongside the Public Sector Segment LeaderRepresent NinjaOne at key government IT industry events and in analyst briefings, podcasts, or panelsCultivate relationships with government IT influencers and agency partners to strengthen NinjaOne's credibility and brand presence across the public sector ecosystemMonitor market dynamics, regulatory developments, and government buyer feedback to refine positioning and campaign strategyTrack and report performance of Public Sector-focused launches and initiatives, tying results to pipeline, revenue impact, and agency engagementMaintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regionsPartner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting, feedback loops, and continuous improvementOther duties as neededSkills5+ years of experience in product marketing, particularly in B2B software, IT management, or public sector-focused technologyWith experience in the Public Sector space, you've developed a strong understanding of government buying environments, procurement vehicles, compliance frameworks, and agency IT personasCrafting compelling messaging and executing go-to-market strategies is a strength you've honed throughout your career, supported by strong presentation skills and experience influencing audiences at all levelsYou've collaborated closely with sales enablement, content creation, demand generation, and partnerships teams, with particular strength in driving adoption and revenue outcomesTranslating complex compliance requirements and technical concepts into clear, accessible messaging is something you excel atYour experience managing cross-functional projects in dynamic environments has driven consistent resultsData-driven decision-making is second nature to you, supported by strong analytical skills and market research experienceBuilding and scaling processes comes easily to you, ensuring they remain efficient, repeatable, and impactfulYou're naturally drawn to coaching and supporting both sales and agency-facing teams, always approaching it with patience, empathy, and a teacher's mindsetHelping others understand the nuances of government IT buying excites you, and you believe strong relationships are core to long-term successYou've used your market insight and influence to help elevate the teams and programs you supportTech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and SalesforceEmbody and lead in NinjaOne's values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thriveBonus points if you hold an active security clearance or have prior experience supporting a FedRAMP authorization or CMMC assessment processBenefitsMedical, dental, and vision insurance401(k) planUnlimited PTOLife insurance coverage and PTOHybrid remote workComprehensive benefits packageCompany OverviewNinjaOne serves as an IT platform for endpoint management that enhances productivity, minimizes risks, and lowers overall IT expenses. It was founded in 2013, and is headquartered in Austin, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.ninjaone.com.