[Remote] Sr. Product Marketing Manager - Enterprise and Institutions

Note: The job is a remote job and is open to candidates in USA. Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. They are seeking a Senior Product Marketing Manager to help drive acquisition, engagement, and retention within their enterprise and institutional client segments. The role involves cross-functional collaboration to develop product positioning, marketing strategies, and educational content.ResponsibilitiesDevelop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goalsBecome the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycleBuild deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansionDefine product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiencesCollaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use casesManage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teamsProduce thought leadership and product educational content that builds awareness and reinforces Addepar’s leadership with enterprise and institutional audiencesResearch and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioningScope, build, and launch scalable segment resources, including client education and co-branded marketing materialsSkills4–8 years of product marketing experienceExperience with B2B SaaS, financial services, fintech, wealth management, or investment management preferredFull-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated contentGifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiencesAbility to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrativeExperience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoptionDemonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environmentExperience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to marketAbility to work independently, prioritize efficiently, anticipate roadblocks, and escalate when neededApplicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorshipBenefitsBonusEquityBenefitsCompany OverviewAddepar is a financial software company that provides a platform for aggregating, analyzing, and reporting investment portfolios. It was founded in 2009, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://addepar.com.